Medical Devices and MedTechCase Study: New Concepts in Crowded MarketsHow OSG helped a global medical devices company evaluate perceptions of a new product concept intended to be used for identifying hazardous drug contamination in pharmacies.A global medical devices company was planning on launching a new product, “System X”, which is used for identifying drug contamination levels in pharmacies. They wanted to find out the product potential of System X, identify key drivers for success, and uncover any current unmet needs that System X can provide. Using OSG’s AI-driven big data analytics platform, quantitative research was conducted with pharmacy directors/managers to ascertain product perceptions as well as prioritize key benefits.Download Case Study - Product Concept Testing for a Global Medical Devices CompanyCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
