Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # OSG Technology for Customer-Centric Growth ## Sitemaps - [XML Sitemap](https://osganalytics.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Thought Leadership](https://osganalytics.com/blog/) - [Customer Lifetime Value – Is that all we’ve got?](https://osganalytics.com/blog/customer-lifetime-value-is-that-all-weve-got/) - Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at - [Stages of the Customer Journey: From Discovery to Purchase to Advocacy](https://osganalytics.com/blog/stages-of-the-customer-journey-from-discovery-to-purchase-to-advocacy/) - The customer journey describes the full experience, from beginning to end, that customers have with a specific product or service. Based on a given customer's needs, they may start by searching based on a specific need, or they may start by looking into a product or business that they have heard of, to decide how - [Customer Journey Mapping: What Everyone Should Know](https://osganalytics.com/blog/customer-journey-mapping-what-everyone-should-know/) - Imagine you are coming home from the airport after a nice, relaxing vacation. On the way home, the airlines you just flew with sends you a survey to gauge your experience with the flight. You give them a mixed review, that though the flight itself was fine, you had problems with retrieving your luggage from - [Beyond Social Media: Using Behavioral Analytics for Messaging Strategies](https://osganalytics.com/blog/conversations-beyond-social-media-using-behavioral-analytics-to-design-messaging-strategies-that-resonate/) - The right messaging strategy to connect with your customers, especially on social media, can take your brand to the next level of success. As businesses become savvier and savvier in ensuring a market fit for a product, their marketing heads are also constantly thinking about bringing about a strong message/customer fit. What does this mean? - [Going Beyond Customer Satisfaction – Creating the Ultimate Future Journey Map](https://osganalytics.com/blog/going-beyond-customer-satisfaction-creating-the-ultimate-future-journey-map/) - Organizations have been working towards customer centricity for a while now, to create great experiences for their customers and in turn grow in revenue and reputation. Customer experience (CX) and satisfaction however, is a constantly evolving entity. Therefore, CX driven organizations may fail to innovate sometimes because there is a lack of discipline in the - [Optimizing Sales and Generating Profit for Your Product – Augmenting your Pricing Strategy with Behavioral Analytics](https://osganalytics.com/blog/optimizing-sales-and-generating-profit-for-your-product-augmenting-your-pricing-strategy-with-behavioral-analytics/) - Every product marketer will emphasize how crucial pricing is while launching a product. But organizations often struggle at determining the exact price point – how much should a product’s price be? Charge too much and it won’t sell. Charge too little and you forgo revenues and profits. Charging a product at a higher price - [Data Analytics in Banking and Financial Services](https://osganalytics.com/blog/data-analytics-in-banking-and-financial-services/) - In today’s data-driven world, data analytics in banking plays a crucial role in informing decision-making to drive organizations forward, improve efficiency, increase returns, and achieve business goals. For the uninitiated, data analytics is the process of discovery, interpretation, and conveying meaningful insights from data to help in the decision-making process… The big data and business - [The Roles Key Opinion Leaders or Thought Leaders Play in the Pharmaceutical and Medical Devices Industry](https://osganalytics.com/blog/the-roles-key-opinion-leaders-or-thought-leaders-play-in-the-pharmaceutical-and-medical-devices-industry/) - Who is a Key Opinion Leader (KOL), or more specifically a Thought Leader? KOLs are highly influential medical experts and advisors in their domain and are respected and relied upon by their peers to provide a true assessment of the efficacy and safety of a drug or a device. This is why scientific discussions/forums initiated - [Medical Information in the Digital Age](https://osganalytics.com/blog/medical-information-in-the-digital-age/) - We live in a digital age where the health information landscape is changing in a unique way. Medical information currently plays an important role in understanding a drug/product for Healthcare Practitioners (HCPs). It is estimated that more than 70% of HCPs look to the web when they need to know about a new drug or - [A call to action aka “Buy Now” button is not enough to succeed in e-commerce retailing](https://osganalytics.com/blog/a-call-to-action-aka-buy-now-button-is-not-enough-to-succeed-in-e-commerce-retailing/) - Digital Transformation is here to stay. Companies have taken to adopting SMAC – social, mobile, analytics, and the cloud. We have seen digital transformation go through five generations of evolution: Phase I: The early stage of the digital transformation (the mid-1990s) saw customers accelerating collaboration and connectivity with digital technology- AOL/Hotmail based emails, Yahoo/Google - [Behavioral Nudges Can Drive Sales for Your Business](https://osganalytics.com/blog/behavioral-nudges-can-drive-sales-for-your-business/) - The government of UK had been struggling with declining pension saving rates among those that were employed in the private sector. To counter this, they adopted the UK pension policy in 2012, which mandated all employers to create “automatic enrolment” to the pension scheme. This meant that a portion of every employee’s compensation would be - [Big Data Has Changed How We Understand our Customers – Or Has it?](https://osganalytics.com/blog/big-data-has-changed-how-we-understand-our-customers-or-has-it/) - The rush into Digital Transformation and use of digital marketing channels has seen an increase in observational data, almost 80% of which is unstructured. Under such circumstances, understanding your customer or getting a 360° view has a new meaning. Many have questioned whether traditional approaches like the use of surveys will be necessary because of - [Changing Customer Behavior in Retail](https://osganalytics.com/blog/changing-customer-behavior-in-retail/) - In today’s world, the biggest challenge for retailers is understanding who your customers are and then dealing with changing customer behavior. In the last two decades, the customer shopping experience has changed. Previously, shoppers visited their favorite stores to purchase products they wanted from a limited selection. Today, with social media, mobile devices, ecommerce - [How patient-centricity will impact the pharma industry in the coming years](https://osganalytics.com/blog/how-patient-centricity-will-impact-the-pharma-industry-in-the-coming-years/) - We are in a new era of healthcare. Patients are now moving from recipients to participants in their healthcare journey. The pharma industry must therefore change with these trends. Realigning strategies to put patients at the center of future business models is the way forward. While there are some great examples of best practices in - [Revenue Growth in the Digital Age – Using Behavioral Analytics for Smart Customer Retention](https://osganalytics.com/blog/revenue-growth-in-the-digital-age-using-behavioral-analytics-for-smart-customer-retention/) - Customers are in a state of constant evolution. They are digitally driven, socially connected and mobile empowered. They are at the center of the universe and have more control over the purchase process and how they choose to interact with organizations/brands. Gartner defines this shift well- “The most disruptive thing in the market is not - [Picking the Right Customer Experience Platform for your Brand](https://osganalytics.com/blog/picking-the-right-cx-platform-for-your-brand/) - The Most Important Aspects for a Customer Experience Platform Businesses interact with customers every day. Some days, these interactions may be good and at other days, they might not. But every experience determines whether customers continue to invest time and money with a specific brand. So, like it or not, your customers are talking and - [Transitioning from Loyalty to Ownership – How Customer Relationships are Evolving with Changing Customer Expectations](https://osganalytics.com/blog/transitioning-from-loyalty-to-ownership-how-customer-relationships-are-evolving-with-changing-customer-expectations/) - When we think of outstanding customer experience, we instantly think of Amazon. The poster child for customer-centricity, Amazon has always been a great example for all companies trying to learn a lesson or two on revamping their customer experience strategy and management. Think AI based product recommendations as you build your shopping cart, Alexa- your - [Superior customer experience in finance – Leveraging the power of behavioral analytics](https://osganalytics.com/blog/superior-customer-experience-in-finance-leveraging-the-power-of-behavioral-analytics/) - Imagine this scenario – Two customers dial into a bank’s call center. One of them is looking to explore alternate payment options and the other wants to know their credit statement for the month. You would expect the interactive voice response (IVR) options for both customers to be different. However, they are both presented with - [Artificial Intelligence in Insurance – Powering You to Effectively Manage Business Risk](https://osganalytics.com/blog/artificial-intelligence-in-insurance-powering-you-to-effectively-manage-business-risk/) - Artificial Intelligence (AI) has transformed industries through its evolved predictive capabilities and superior decision making. Whether we talk about retail, hospitality or healthcare, AI has driven exponential growth in each industry. By leveraging app-based AI and machine learning technologies, businesses can be enabled to interpret situations, adapt to changing scenarios and predict outcomes in real-time - [Disrupt Demand Forecasting by Reading Your Customers’ Minds](https://osganalytics.com/blog/disrupt-demand-forecasting-by-reading-your-customers-minds/) - Decades ago, in the 1970s and 80s, businesses were bewildered by the complexities that demand forecasting presented. With the onset of enterprise computing at the time, there wasn’t enough customer data available to draw insights on demand. This resulted in massive losses when projected demand didn’t meet actual demand. Between 1980-81, a staggering $500 billion - [Behavioral Analytics for a Structured Approach to Storytelling - Understanding Customer Journeys in a Hyperconnected World](https://osganalytics.com/blog/behavioral-analytics-for-a-structured-approach-to-storytelling-understanding-customer-journeys-in-a-hyperconnected-world/) - Today’s dynamic, digital age demands that business metrics should be strongly linked with customer satisfaction metrics. When customers are not just connected but hyperconnected through a multitude of devices such as wearables, phones, laptops, desktops and much more, it is difficult for brand to differentiate themselves over competitors. Personalization is the need of the hour. - [Patient Experience in the COVID-19 World](https://osganalytics.com/blog/the-new-meaning-of-patient-experience-for-the-covid-19-world/) - New Meaning of Patient Experience for the COVID-19 World We present to you, two very different hospital patient scenarios: A 32-year woman arrives at the hospital, dilated and ready to give birth to her second child, the same hospital where she delivered her first baby. She suffers from Gestational diabetes as well as high blood - [Retail Behavior Changes During the COVID-19 Pandemic](https://osganalytics.com/blog/retail-behavior-changes-during-pandemic/) - How is COVID-19 Impacting How We Shop? A woman goes for a walk in the shopping district near her downtown high-rise apartment. She stops in front of her favorite boutique to “window shop”. It’s a coping strategy she adopted after the loss of her job and part of her how her retail behavior changed during - [Post COVID - How should we look at Return on Customer Experience?](https://osganalytics.com/blog/post-covid-how-should-we-look-at-return-on-customer-experience/) - Customer experience is still important during a pandemic Businesses must listen to what their customers say they want now more than ever Customer journeys are more dynamic than ever, with multiple touchpoints across online and offline channels, a lot more information is available at the touch of a button than ever before. How many of - [Post COVID-19 and Customer Experience Transformation: Is the Investment Worth It?](https://osganalytics.com/blog/post-covid-19-and-customer-experience-transformation-is-the-investment-worth-it/) - September 24, 2019 Forbes published an online article entitled, 50 Stats That Prove the Value of Customer Experience. People in the business world had no idea when that was published what was coming months later when COVID-19 upended how we all do business. Now, businesses are scrambling to stay alive in this volatile climate, and - [Understanding Individual Behavioral Changes due to COVID-19](https://osganalytics.com/blog/understanding-individual-behavioral-changes-due-to-covid-19/) - Understanding Behavioral Changes Due To COVID-19 Pandemic Have you ever wanted to possess a superpower that would give you the ability to have complete control over the entire world? Did you imagine yourself to be an enormous, towering giant, able to rule with brute force? Or maybe you imagined yourself so small that nobody can - [Physician Engagement in Pharma Changes Due to Pandemic](https://osganalytics.com/blog/physician-engagement-in-pharma-changes-due-to-pandemic/) - Adapting Pharma Communication to the COVID-19 Pandemic How do you measure physician engagement now that the pandemic has made face-to-face meetings more difficult? Before the pandemic, face-to-face meetings were the norm for most pharmaceutical companies to educate physicians on the benefits of their latest treatments or medical devices. Pharmaceutical sales personnel could establish strong relationships - [Adapting Retail Experience to a Rapidly Changing Shopping Environment](https://osganalytics.com/blog/adapting-retail-experience-to-a-rapidly-changing-shopping-environment/) - Retail Experience Changes in the Past Year It is abundantly clear that there have been huge shifts in shopping behavior and retail experience in the past year. With greater focus on safety, customers wish to minimize their face-to-face contact by reducing their visits to bricks-and-mortar retail stores. The US, in particular, saw a 23% collapse - [Working from Home and the Growth of OSG Analytics: A Talk With Our CEO, Dr. Sukumar](https://osganalytics.com/blog/working-from-home-and-growth-of-osg-analytics-a-talk-with-our-ceo/) - Dr. R Sukumar, the Founder and CEO of OSG Analytics, has seen the company change and grow since its founding, especially during the past year of working from home due to a global pandemic. Through this interview, we learn about his personal experience with working from home and how OSG as a whole has adapted - [Stop Asian Hate: Time to Create Change Together](https://osganalytics.com/blog/stop-asian-hate-time-to-create-change-together/) - Over the past year, the world has seen an increase in the number and publicization of hate crimes against our very own neighbors and friends, especially our Black and Asian community members. This violence and hatred must stop. Through awareness, reporting, and building community, we hope that it will stop. OSG Analytics strives to make - [Remote Work and Marketing Solutions: A Talk With Our CPO, Simon](https://osganalytics.com/blog/remote-work-and-marketing-solutions-a-talk-with-our-cmo-cpo-simon/) - Simon Dumville is our Chief Product and Marketing Officer, overseeing our solutions and making sure everyone knows about the powers of OSG! He shared his tips and tricks for remote work as well as insights on changes to OSG's culture and development processes during the pandemic. Due to the COVID-19 pandemic, what changes have - [Five Professional Development Book Recommendations](https://osganalytics.com/blog/five-professional-development-book-recommendations/) - Spring is a time of changes and growth, and what better way to showcase that than through sharing our favorite books that help us grow. Here are some great recommendations of books surrounding professional development from the OSG team. From Gita, Director of Learning and Development The Four Agreements: A Practical Guide to Personal - [OSG Family on Work From Home: Persevering Through the Pandemic](https://osganalytics.com/blog/osg-family-on-work-from-home-persevering-through-the-pandemic/) - Talking about a global pandemic is difficult. It is scary that so much has changed in the past year, and it is uncertain how much the world will continue to change moving forward. We wanted to take this time to share what has worked for us at OSG with continuing to work from home and - [A New Cookie for a New Era: Saying Goodbye to Third Party Cookies](https://osganalytics.com/blog/a-new-cookie-for-a-new-era-saying-goodbye-to-third-party-cookies/) - The big news in the market research industry, but especially when it comes to technology solutions, is what to do now that Google and many other platforms will no longer be supporting third party cookies. Here’s what you need to know about what’s happening with third party cookies and what this means for companies and - [Can Design Thinking Lead to Growth? Only if it Centers Customers](https://osganalytics.com/blog/can-design-thinking-lead-to-growth-only-if-it-centers-customers/) - Applying Design Thinking to Business Design Thinking, like the scientific method that you may have learned in school, is an iterative process for learning. For design thinking, the goal is to seek to understand a given user through the iterations, rather than working towards a conclusion to a science or research experiment. But in both cases, the process starts with - [Team Management in Marketing Tech: A Talk with India Director, Dr. Sriram](https://osganalytics.com/blog/team-management-in-marketing-tech-a-talk-with-india-director-dr-sriram/) - Dr. Sriram Somasundaram joined OSG Analytics in a consulting capacity and then as the Managing Director of the Bengaluru office, to continue leading and mentoring through team management in his retirement. Up until his retirement, he worked as an engineer, both in academia at Texas A&M University and in research at Pacific Northwest National - [A New Cookie for a New Era: What to Do Without Third Party Cookies](https://osganalytics.com/blog/a-new-cookie-for-a-new-era-what-to-do-without-third-party-cookies/) - This is part two of our four-part blog series on the transition away from the use of third-party cookies. Check out the first part if you missed it for more information on what third-party cookies are and what they’re used for in the world of marketing and business! Who Relies on Third Party Cookies? A - [APAHM: Small Businesses that are Driving Change](https://osganalytics.com/blog/apahm-small-businesses-that-are-driving-change/) - In honor of May being Asian/Pacific American Heritage Month (APAHM), we’re highlighting 7 small businesses, owned and run by Asian and Pacific Americans, that are driving change. These businesses are bringing new offerings to the world of online shopping and are impacting the industry through how they’ve designed, grown, and continue to evolve their products. - [Hackathon: Showcasing Our Big Spirit at OSG, December 2020](https://osganalytics.com/blog/hackathon-showcasing-our-big-spirit-at-osg-december-2020/) - First Annual Hackathon As a celebration of and challenge to the brilliant minds working at OSG Analytics, we held an internal Hackathon this past December to see how creative our analytic minds could get. The idea behind the Hackathon was to showcase all employee ideas and knowledge on how to take our technology to the - [A New Cookie for a New Era: First Party Data vs. Third Party Cookies](https://osganalytics.com/blog/a-new-cookie-for-a-new-era-first-party-data-vs-third-party-cookies/) - This is part three in our four-part blog series on the demise of third-party cookies. Check out part 1 for more information on third-party cookies and what is causing the shift away from them, and part 2 for more information on the purpose of third-party cookies and what options there are for companies that relied - [Why Innovative Companies are Prioritizing Personalization](https://osganalytics.com/blog/why-innovative-companies-are-prioritizing-personalization/) - The consumer experience has evolved dramatically over modern history. We have seen the birth of department stores hosting many departments and brands, the advent of bespoke and couture products and services, and, more recently, the rise of subscription boxes and services. One aspect that all of these examples have in common is giving the customer - [Celebrating Pride: Building a Culture of Belonging at Work](https://osganalytics.com/blog/pride-month-building-a-culture-of-belonging-at-work/) - Pride Month was started to commemorate the Stonewall riots, which occurred in June 1969. The month of June is dedicated to recognizing the impact LGBTQIA+ people have had in the world and continue to have in our workplaces, our communities, and our world at-large. We hope you take this time to acknowledge the struggles faced - [A New Cookie for a New Era: First Party Data and Behavioral Science](https://osganalytics.com/blog/a-new-cookie-for-a-new-era-first-party-data-and-behavioral-science/) - This is the final installment in our four-part blog series on the demise of third-party cookies. Check out the previous installments here: Part 1 for what is causing the shift away from third-party cookies, Part 2 for what options exist for companies that relied on them previously, and Part 3 for the power of first-party - [Celebrating Pride: Use and Importance of Pronouns in the Workplace](https://osganalytics.com/blog/pride-month-use-and-importance-of-pronouns-in-the-workplace/) - As with many aspects of implementing DEIB practices in the workplace, implementing a practice that serves everyone, but especially any minority group, might not occur automatically to anyone in the majority. In this case, implementing the practice of sharing pronouns feels unnecessary to those who benefit from the privilege of being cisgender, those who are - [The Importance of Digital Transformation in the MedTech Industry](https://osganalytics.com/blog/the-importance-of-digital-transformation-in-the-medtech-industry/) - Digital transformation, happening in many industries these days, is the shift to integrating technology into the previous regular operations of that sector. From the name itself, it seems as though the MedTech industry has already been digitally transformed, because devices and technology are front and center in the industry. Contrary to that, there are still - [Patient-Centered Care: The Focus for the Future of Healthcare](https://osganalytics.com/blog/patient-centered-care-the-focus-for-the-future-of-healthcare/) - Healthcare has undergone a forced digital transformation over the past year due to the global pandemic. During this shift to digital platforms for patients and physicians around the world, the gradual shift in the world of healthcare towards patient-centered care was able to be applied to digital platforms. When it comes to the digital platforms - [Agile Technology and Development: Talk with VP of Engineering Pasupathy](https://osganalytics.com/blog/agile-technology-and-development-a-talk-with-vp-engineering-pasupathy/) - Over the past year, what changes have you seen happen within OSG in how our teams and projects operate? Necessity is the mother of all inventions. No one ever imagined that people could work remotely and produce phenomenal results. No one ever imagined that even such a possibility existed. The pandemic has forced us to - [Celebrating Pride: 4 Tips for Managing and Supporting a Diverse Team](https://osganalytics.com/blog/pride-month-4-tips-for-managing-and-supporting-a-diverse-team/) - The world is getting flatter and the global workforce is becoming more and more interconnected. To be prepared and confident in leading teams of diverse and disparate individuals, managers must pick up skills couched in learning, understanding, and connecting with their team members. Some companies have shown that shifting away from managing and more towards - [OSG Family: Continuous Learning and Professional Development](https://osganalytics.com/blog/osg-family-continuous-learning-and-professional-development/) - As with many industries and aspects of life that have shifted to the digital space, corporate learning and training has undergone a shift to virtual delivery of content to its remote employees, especially during the past year with the pandemic. Forbes wrote about this trend in 2020, claiming that “corporate education will never return to the classroom” and pointing out the benefits of moving - [What are Behavioral Nudges and How Do They Work?](https://osganalytics.com/blog/what-are-behavioral-nudges-and-how-do-they-work/) - For many people, the idea that we are not in control of our own decisions would seem ludicrous. Most of us consider personal freedom is and always has been a given. Despite this, behavioral nudges have, for more than two decades, used science to provide subtle messaging that helps to ease us into a particular - [Customer Obsession: 6 Ways to Level Up Customer Centricity](https://osganalytics.com/blog/customer-obsession-6-ways-to-level-up-customer-centricity/) - The goal of all businesses today is to be “customer-centric,” and most are getting better at it. However, they miss out on building deeper, longer and more meaningful relationships with customers, especially if they provide the same experiences as everyone else. It is therefore important to cross the barrier to the next step – “customer - [Is Your AI/ML Data-Driven Tool Actually Doing a Good Job?](https://osganalytics.com/blog/is-your-ai-ml-data-driven-tool-actually-doing-a-good-job/) - Artificial Intelligence and Machine Learning (AI/ML) is the most common phrase used in the tech industry these days and is slowly bleeding into every industry that uses technology. It’s almost overused at this point. Nearly every technology tool advertises and seems to depend on AI/ML for how they parse and analyze data. But because of - [The Chatbot Revolution: Establishing Innovative Customer Connections](https://osganalytics.com/blog/the-chatbot-revolution-establishing-innovative-customer-connections/) - Over the last decade, brands have spent a considerable amount of time, money and energy on establishing themselves on social media, creating “viral” content to increase brand awareness and recall. Facebook, Twitter, LinkedIn, Instagram, Snapchat and others have been hailed as the tools to “connect” with customers that were missing all these years. Well, move - [Tips for Your Physical and Mental Health in the Workplace](https://osganalytics.com/blog/tips-for-your-physical-and-mental-health-in-the-workplace/) - As beautifully demonstrated on the global stage by Simone Biles, you might be in excellent physical shape, but your mental health matters just as much to your overall wellbeing and should be prioritized. Ignoring or not addressing one aspect of your health will harm you in the long run. Finding that balance and forming good - [Local Level Marketing: Understanding Your Neighborhood Market](https://osganalytics.com/blog/local-level-marketing-understanding-your-neighborhood-market/) - Corner stores, hole-in-the-wall successful establishments, and farm-to-table restaurants all have one thing in common: they are marketing at the local level and using their understanding of their immediate area to their benefit. Everyone can think of at least one such local business in their area that is embedded and in touch with the neighborhood and - [Improving Talent Experience with Artificial Intelligence](https://osganalytics.com/blog/improving-talent-experience-with-ai/) - Artificial Intelligence and Machine Learning have brought about revolutionary growth for various industries- be it retail, pharmaceuticals, advertising, travel or finance. AI has made businesses customer-responsive, the most common applications being chatbots and virtual assistants. Given that talent engagement initiatives have led to 26% growth in revenue for organizations according to reports, it is no - [Is Remote Work Here to Stay? 5 Reasons Why We Think So](https://osganalytics.com/blog/is-remote-work-here-to-stay-5-reasons-why-we-think-so/) - As vaccination rates are slowly increasing worldwide, workplaces are seeing the opportunity for shifting back to pre-pandemic work styles and culture. We are seeing workplaces shifting back to in-person routines or hybrid routines of partially remote work and partially in-office work schedules. There are also many companies such as Atlassian, Brex, Dropbox, and Twitter which have announced that - [Financial Technology (aka Fintech) and its Impact on Traditional Banking](https://osganalytics.com/blog/fintech-and-its-impact-on-traditional-banking/) - Financial technology, or "fintech," with the help of technology-enabled products and services, is rapidly reshaping traditional financial services, making them faster, easier, cheaper, and more accessible. Fintech empowers consumers to take charge of their financial decisions, leading to much greater financial literacy than ever before. In short, fintech combines traditional financial services with the latest - [DMP or CDP, What’s the Difference? Managing Your Data Effectively](https://osganalytics.com/blog/dmp-or-cdp-data-management-platform-or-customer-data-platform/) - Data Management Platform and Customer Data Platform have become nearly interchangeable in the world of digital business. Both are used to collect and understand the vast amounts of customer data available online, from what sites they visit, to what choices they make, to what purchases they commit to. The Basics of Data Collection and Analysis - [A Tale of Two Brands: Targeted Messaging in Consumer Packaged Goods](https://osganalytics.com/blog/targeted-messaging-in-consumer-packaged-goods/) - When it comes to marketing and tailoring messaging and product development to the customer, gender is a common way for marketers to personalize their messaging to a specific customer or audience. But marketing based on the gender binary has as much chance to backfire as it does to attract the audience the marketing is attempting - [The Power of Medication Management Technology in Healthcare](https://osganalytics.com/blog/the-power-of-medication-management-technology-in-healthcare/) - The Current State of Medication Management The science behind modern medications is always evolving and always progressing. We see that in the news with new treatments, cures, and prevention methods for all sorts of illnesses and conditions. The downside of this wondrous science is the complexity of the medications that need to be administered. Many - [Harnessing Consumer Emotions: Recharge Your Brand and Fuel Growth](https://osganalytics.com/blog/harnessing-consumer-emotions-recharge-your-brand-and-fuel-growth/) - In the age of advanced technology and the informed consumer, it is becoming increasingly difficult to stand out from the crowd and firmly plant your brand’s image in consumers’ minds. Better products lead to more imitations and as such, competition is at an all-time high. So how do you differentiate yourself from your competitors? By - [Patient Journey: 4 Key Aspects to Telling Healthcare Stories](https://osganalytics.com/blog/patient-journey-key-aspects-to-telling-healthcare-stories/) - As seen in stories since the dawn of time, a character's journey is never a simple or linear endeavor. A journey comes along with characters, obstacles, and key events that can twist and change the route. The path may look straightforward, especially to observers, but it seldom truly is a linear path. Nowhere is this complexity - [6 Tech Acronyms You Need to Know: AI and ML and NLP, Oh My!](https://osganalytics.com/blog/tech-acronyms-you-need-to-know-ai-ml-nlp/) - When it comes to modern life, everything has been turned into acronyms and initialisms. GFI, LOL, OMG, and more litter our everyday speech and writing. But the most acronymized, and rightfully so, is the ever-evolving field of technology. To best capture all of our technology ins easier to manage statements, most tech and digital phrases - [6 Innovative Practices in Digital Marketing for 2021 and Beyond](https://osganalytics.com/blog/6-innovative-practices-in-digital-marketing-for-2021-and-beyond/) - Digital marketing has been the "new normal" for businesses for much longer than a forced shift online by a global pandemic. But even though digital marketing has been around for a while, it continues to change and evolve as customers change how they make decisions and purchases based on technology innovations. Here are some of - [Improving Shopper Experience: Is Closing Retail Storefronts the Solution?](https://osganalytics.com/blog/improving-shopper-experience-is-closing-retail-storefronts-the-solution/) - The Recent Trends of Retail Storefronts It is the age of giant e-commerce companies, and brick-and-mortar retail storefronts are having a hard time competing with online stores like Amazon. Low prices, a huge plethora of choices and the convenience offered by online shopping seems to be very hard to fight against. The result- some of - [Marketing in Action: 4 Examples of Innovative Advertisements](https://osganalytics.com/blog/marketing-in-action-4-examples-of-innovative-advertisements/) - Here at OSG, we're in the business of understanding customers and how they make decisions. One powerful factor in customer decision-making is how advertisements reach them and resonate with them. Many companies invest thousands or even millions of dollars in their advertising campaigns, in the hopes that their strategy and designs stick with customers and - [Robots in Healthcare: Current and Future State of Robotic Health Technology](https://osganalytics.com/blog/robots-in-healthcare-current-and-future-state-of-robotic-health-technology/) - As the applications of technology in all industries, but especially healthcare, grow, we’re seeing an increase in automation and robotics across the board. By reducing the amount of work humans have to do by substituting programs and robots for taking some tasks, human professionals and experts can focus their time and energy on other tasks. - [OSG Rebranding Announcement](https://osganalytics.com/blog/osg-rebranding-announcement/) - Brand Upgrade for OSG Analytics As our company has grown and changed over the years, we’ve used a new logo and branding to symbolize our shift in how we approach customer-centricity. This newest version of our company look showcases our goal to develop and optimize our technology and solutions for the future. And our new - [Join Our Growing OSG Team in 2022!](https://osganalytics.com/blog/join-our-growing-osg-team-in-2022/) - OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” - [5 Trends to Look Forward to in 2022, in Business and Beyond](https://osganalytics.com/blog/5-trends-to-look-forward-to-in-2022-in-business-and-beyond/) - The new year always brings a sense of uncertainty, hope, and possibility, all mixed together. It’s a time for setting ambitious goals for the future and reflecting on past achievements. The new year comes with the openness of all possibilities, even if it’s just the calendar turning a page. It feels like a new beginning - [Disruptive Marketing: Going Against the Grain in Advertising](https://osganalytics.com/blog/disruptive-marketing-going-against-the-grain-in-advertising/) - What is Disruptive Marketing? According to Marketing Schools, "disruption is more a business model than a marketing approach." The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. - [Innovation in Retail: 4 Examples of Technology in Shopper Experience](https://osganalytics.com/blog/innovation-in-retail-4-examples-of-technology-in-shopper-experience/) - The retail industry changes and grows as customer needs and interests evolve over time. By addressing the customer experience and making it more accessible and digital, businesses have seen increases in omnichannel engagement and sales. The innovation in the retail industry has been matching the need for more personalized and targeted customer experiences. From technology - [7 Questions You Should Have Been Asking Your Customers All Along](https://osganalytics.com/blog/survey-questions-you-should-have-been-asking-your-customers-all-along/) - Customer feedback usually comes at key touchpoints along the customer journey: after a purchase is made, if a return or refund must be processed, after a shipped order arrives, etc. Using these avenues for gathering customer data and sentiment is helpful for businesses looking to understand how customers connect to their business. But businesses need - [PatientX360 Product and Feature Update for February 2022](https://osganalytics.com/blog/patientx360-product-and-feature-update-february-2022/) - PatientX360 TM is a one-stop-shop solution for multiple stakeholders including patients, healthcare practitioners, healthcare providers (Hospitals, Accountable Care Organisations (ACOs), Preferred Provider Organisations (PPOs), Health Maintenance Organisations (HMOs), group practices, Integrated Delivery Networks (IDNs), etc.), insurance companies and MedTech organizations. The PatientX360 ™ solution is a patient engagement and management platform that offers a single - [The OSG Approach to NPS®, Net Promoter Score: OSG o360™ for CX](https://osganalytics.com/blog/osg-approach-to-nps-net-promoter-score/) - At OSG Analytics (OSG), we hear from our clients that they are excited to dive into NPS®, or “Net Promoter score,” so that they can get a tangible number, which gives them a clear picture of how they are doing with their customers. According to the Harvard Business Review, NPS "gauges how consistently a firm - [Zero Party Data: Answering 6 Common Questions on the Tech Buzzword](https://osganalytics.com/blog/zero-party-data-answering-common-questions-on-the-tech-buzzword/) - What is Zero Party Data? We’ve previously written about the transition away from third-party cookies and what that means for technology companies and the businesses that needed that data. We also dug into the differences between first, second, and third-party cookies and how they all contribute to the larger field of customer experience management. Now - [AI Governance Framework and the Role of Primary Research](https://osganalytics.com/blog/ai-governance-framework-and-the-role-of-primary-research/) - The adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the - [Green Strategy: 3 Key Aspects of Strategic Sustainability](https://osganalytics.com/blog/green-strategy-3-key-aspects-of-strategic-sustainability-for-businesses/) - When it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal - [No EQ? No Problem, for AI with Machine Learning Capabilities!](https://osganalytics.com/blog/ai-with-no-eq-using-machine-learning-as-training-wheels-to-humanize-ai/) - Imagine the following scenario: you're a very conscientious content writer, and you want to make sure that you're using phenomena or phenomenon in the correct singular or plural context. You go to Google to search for "is phenonema plural"? As you're typing in the search field, the first suggested search after typing "is phenomena" is - [Nudge Marketing in Retail: 4 Ways to Push Customers to Purchase](https://osganalytics.com/blog/nudge-marketing-in-retail/) - The world of retail is becoming exponentially more personalized and targeted over time. In a crowded marketplace of products, services, and businesses, retailers must create unique customer experiences in order to stand out from the rest. To achieve that, they must use more and more data to understand their audience to tempt them to purchase. - [The Urgent Need for Decarbonization in Energy Industry on a Global Scale](https://osganalytics.com/blog/the-urgent-need-for-decarbonization-in-energy-industry-on-a-global-scale/) - In our work with customers of all sorts, we have seen underlying systems inevitably impact the decisions and work our clients are doing in addressing their customers’ needs. One of the biggest and most pressing system-driven business needs is sustainability. Sustainability starts from product development and delivery all the way to company operations. One of ## Pages - [Home](https://osganalytics.com/) - [Products](https://osganalytics.com/products/) - [ASEMAPTM](https://osganalytics.com/asemap/) - [OSG Analytics](https://osganalytics.com/dynamo/) - [Privacy Policy](https://osganalytics.com/privacy-policy/) - [Resources](https://osganalytics.com/resources/) - [Contact Us](https://osganalytics.com/contact-us/) - By providing a telephone number and submitting this form, you consent to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt out of further messaging. 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Deep insights reveal what customers care about and help you map out your road to success. - [Behavioral Analytics](https://osganalytics.com/solutions/behavioral-analytics/) - Cutting-edge analytics, real-time insights and customizable dashboards help enhance customer experience and accelerate product launches. - [Customer Journey Mapping](https://osganalytics.com/solutions/customer-journey-mapping/) - Get to know your customers from all angles. Our technology identifies key touchpoints in your customer journey so you can reach your top-funnel goals. ## Case Studies - [Case Study: Where’s the Gap?](https://osganalytics.com/case-studies/understanding-brand-exposure-by-following-the-customer-journey/) - A consumer packaged goods company came to OSG to know which marketing strategies were reaching their customers and which were not, to better strategize their marketing and ad spend on the places their customers frequent. - [Case Study: Bright Future in Skin Care](https://osganalytics.com/case-studies/creating-an-innovation-pipeline-by-understanding-consumer-needs-gap-for-facial-skin-care-segment/) - How OSG helped a leading CPG company build a pipeline of new products in existing and new markets, by providing a deep understanding of their consumers’ needs, gaps, motivational triggers, and behaviors of their target segment, Segment X, to drive global growth objectives through successful innovation launches. - [Case Study: Drive Customer Retention](https://osganalytics.com/case-studies/customer-analytics-for-a-national-auto-service-provider-that-led-to-100m-increase-in-revenue/) - Personalized analytics led to the creation of a customer retention program that drove up revenue by $100M for a national auto insurance provider. - [Case Study: Road to Future Product Strategy](https://osganalytics.com/case-studies/growth-strategy-for-online-retailer/) - How OSG helped one of the largest online retailers of automobiles and parts with the segmentation of its existing userbase to improve customer acquisition and retention and increase profitability through new product/feature launches. - [Case Study: Penny for Your Customers' Thoughts](https://osganalytics.com/case-studies/client-segmentation-product-placement-and-sales-resource-optimization-for-a-global-benefits-organization/) - How OSG helped a leading global benefits consulting firm unify their fragmented business data to segment customers and develop a suitable marketing strategy that improved profitability. - [Case Study: Breathe Easy with Product Strategy](https://osganalytics.com/case-studies/optimization-case-study-regarding-client-enquiry-of-copd-treatment/) - How OSG helped a global pharmaceutical company understand the Chronic Obstructive Pulmonary Disease (COPD) buying process so that the client could focus on specific products that appeal to the largest group of consumers and maximize profits. - [Case Study: Convenient Customer Segments](https://osganalytics.com/case-studies/demonstrating-consumer-segmentation-excellence-in-highly-competitive-markets/) - How OSG helped a convenience store chain understand the needs and behaviors of its most important customers, thereby implementing segment-specific strategies for growth. - [Case Study: Reducing Cost to Customers](https://osganalytics.com/case-studies/identifying-growth-opportunities-for-american-energy-company/) - How OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues. - [Case Study: Energizing Customer Data](https://osganalytics.com/case-studies/on-premise-growth-strategy-identifying-customer-segments/) - How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel. - [Case Study: New Concepts in Crowded Markets](https://osganalytics.com/case-studies/product-concept-testing-for-a-global-medical-devices-company/) - How OSG helped a global medical devices company evaluate perceptions of a new product concept intended to be used for identifying hazardous drug contamination in pharmacies. - [Case Study: Does Branding Impact Sales?](https://osganalytics.com/case-studies/unbranded-message-testing-for-a-global-pharmaceutical-company/) - How OSG helped a global pharmaceutical company evaluate and prioritize potential scientific statements intended to launch an unbranded campaign to educate physicians before the launch of Drug X. - [Case Study: Thirsty for Data](https://osganalytics.com/case-studies/continuous-innovation-in-cpg-jobs-segmentation-social-listening-behavioral-analytics/) - OSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth. - [Case Study: Customer Service that Makes Cents](https://osganalytics.com/case-studies/using-behavioral-analytics-to-increase-client-engagement-and-retention-for-large-wealth-management-firm/) - How OSG helped its client, one of the largest wealth management companies in the UK, to increase client engagement and improve retention. - [Case Study: Optimizing Healthcare Costs](https://osganalytics.com/case-studies/customer-segmentation-risk-modeling-and-portfolio-management-for-a-global-health-insurer/) - How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment. - [Case Study: Personalized Marketing at Scale](https://osganalytics.com/case-studies/understanding-the-impact-of-targeted-messaging-on-the-broader-market/) - How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach. - [Case Study: Reception of Targeted Messaging](https://osganalytics.com/case-studies/messaging-and-communication-optimization-for-a-leading-hotel-chain/) - How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base. - [Case Study: Subscribing for Better Strategy](https://osganalytics.com/case-studies/finding-new-audience-opportunities-for-online-streaming-service/) - How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions. - [Case Study: Empowering Electrical Contractors](https://osganalytics.com/case-studies/enabling-decisions-that-drive-growth-with-electrical-contractors/) - How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases. - [Case Study: Differentiation for Biosimilars](https://osganalytics.com/case-studies/creating-differentiation-within-the-biosimilar-category-by-defining-the-key-drivers-of-customer-experience/) - How OSG's technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management. ## Webinars - [Sustainability: The Reward of Getting it Right](https://osganalytics.com/webinars/sustainability-the-reward-of-getting-it-right/) - When it comes to sustainability in business strategy, it's hard for businesses to decide where to start and what initiatives to implement. And in an uncertain area of strategy, largely driven by ROI, it's dangerous to make the wrong decision when it comes to implementing these initiatives, at the risk of making little to no - [Who is the Customer? Navigating Sales and Strategy in MedTech](https://osganalytics.com/webinars/who-is-the-customer-navigating-sales-and-strategy-in-medtech/) - This is the second part of our series on the application and use of advanced technology in the medical device sector. In this webinar, we'll dive into how building customer strategy can vary widely across the medical device sector. Whether the devices are being developed for use and purchase by patients, their families, their physicians, - [Understanding Your Return on Investment From Digital Transformation](https://osganalytics.com/webinars/understanding-your-return-on-investment-from-digital-transformation/) - This webinar delves into the different approaches to accessing return on investment (ROI) during digital transformation activities your company might undertake. By understanding your options, you can better help your organization through the complex process of digital transformation. Digital transformation is important in our current global shift to the digitization and can be an expensive - [Navigating the Future of MedTech through Advanced Technology](https://osganalytics.com/webinars/navigating-the-future-of-medtech-through-advanced-technology/) - This webinar is a panel discussion focused on the impact of AI, robotics, and AR/VR within the medical technology industry. With experts in their respective fields in the industry, we share how established and emerging technologies have seen different paths of evolution over time and how they continue to shape the future of MedTech. We're - [Improving Shopper Experience: Is Closing Retail Storefronts the Solution?](https://osganalytics.com/webinars/improving-shopper-experience-is-closing-retail-store-fronts-the-solution/) - Are closing retail stores the best long-term solution? The E-Commerce threat is real but..local service matters Micro-targeting with OSG...mass personalization - [How OSG Is Driving a Retailer’s Customer Experience Transformation](https://osganalytics.com/webinars/how-osg-is-driving-a-retailers-customer-experience-transformation/) - Case Study: How a leading franchise is leveraging the impact of IBM Watson to improve customer experience and drive growth Identify & understand key drivers of customer satisfaction Quantify the relative importance and how would they drive customer loyalty Design & implement a monitoring & tracking system to effectively manage performance - [Being Relevant in Franchising](https://osganalytics.com/webinars/being-relevant-in-franchising/) - Case Studies: How to stay relevant in the rapidly changing world of retail? Focus on customer behavioral analytics? Your Host: Dr Ben Litalien - CFE - [How a Global Insurance Company focused on Customer Lifetime Value and Maximized Portfolio Profitability: Part 1](https://osganalytics.com/webinars/how-a-global-insurance-company-focused-on-customer-lifetime-value-and-maximized-portfolio-profitability-part-1/) - Case Study: How a global insurance company focused on customer lifetime value and maximized portfolio profitability Behavioral Analytics Risk, Lifetime Value, and Interventions Data, Analytics and Digital Innovation Path to Execution Your Host: Frank Gencarelli - Industry Leader - [Creating an Embarrassment of Riches: OSG’s Approach to Innovation Using Jobs and Outcomes](https://osganalytics.com/webinars/creating-an-embarrassment-of-riches-osgs-approach-to-innovation-using-jobs-and-outcomes/) - How to make this real in your organization using innovation? Understanding how to yearn for future thinking Mapping your focus areas and key KPIs Working to gain the ultimate commitment Your Host: Dr R Sukumar- CEO, OSG Tiyale Hayes - SVP Consumer Insights, BET Networks - A Viacom Company - [Caution! Competitor Wargaming Can Be Hazardous!](https://osganalytics.com/webinars/caution-competitor-wargaming-can-be-hazardous/) - Webinar Background: Competitor wargaming relies on several strategies done exceptionally well: Developing accurate and robust assumptions about how your competitors will approach the market Identifying the implications to the market and specifically to your company and products - [Customer Segmentation Does Not Work! What is Wrong With It?](https://osganalytics.com/webinars/customer-segmentation-does-not-work-what-is-wrong-with-it-2/) - Case Studies: Competitive Psoriasis Market in Pharma Review of new biologic product for moderate-to-severe plaque psoriasis Overview of the crowded therapeutic area with many established biologics Discussion of Client who was seeking an effective way to enter and establish their product in this crowded market - [Rebirth of a Brand: How to stand out in a crowded, mature, and slow growing market](https://osganalytics.com/webinars/rebirth-of-a-brand-how-to-stand-out-in-a-crowded-mature-and-slow-growing-market/) - Case Studies: A Leading CPG company was facing significant challenges. OSG helped to understand why the client's brand equity struggled during economic change. Focus on increasing competition, limited shelf life Increasing reliance on promotions New "enhanced' products - [Patient-Centricity is Here!](https://osganalytics.com/webinars/patient-centricity-is-here/) - Case Study: Healthcare marketers are continuing to evolve customer propositions to meet changing needs and expectations Recognizing Long-Term Customer Value Influencing Persistent Customer Relationships Improving Communications Effectiveness Target Customers with Predictive Models - [Using The Consumer Jobs Framework To Uncover Innovation](https://osganalytics.com/webinars/using-the-consumer-jobs-framework-to-uncover-innovation/) - Case Study: Identifying Opportunities for a Leading Global Frozen Produce Brand Situation Insights Results - [Catch the Natural Wave: Consumer Jobs on Becoming Healthier are Driving New Innovations](https://osganalytics.com/webinars/catch-the-natural-wave-consumer-jobs-on-becoming-healthier-are-driving-new-innovations/) - Case Studies: Jack Ma Futuristic O2O Hema Supermarket - Shanghai Tao Café From Ali Baba - China - [Customer Experience Management: Making Your Organization Customer-Obsessed to Deliver Great Experiences](https://osganalytics.com/webinars/customer-experience-management-making-your-organization-customer-obsessed-to-deliver-great-experiences/) - Customer Experience Management Roundtable Discussion points: Customer Centricity Disruptive Innovation KPIs and Value Management Change Management Your Hosts: Dr R Sukumar - CEO, OSG S.V. Rangan - Consulting, OSG - [Developing Successful Innovations: A Case Study for Collaborative Discipline in Creativity](https://osganalytics.com/webinars/developing-successful-innovations-a-case-study-for-collaborative-discipline-in-creativity/) - Discussion points: How to understand end-user unmet needs, and define clear problem statements to be solved How to generate solutions to unmet user needs and new opportunities for innovation How to validate with end-users and customers, reduce go-to-market risks, and increase business success potential Your Host: Dr R Sukumar - CEO, OSG Mathieu Turpault - - [Customer Experience: Do We Know What It Means In Healthcare?](https://osganalytics.com/webinars/customer-experience-do-we-know-what-it-means-in-healthcare/) - The route to customer engagement: Empowering the patient Leveraging technology Capturing expectations Creating personalized experiences Your Host: Dr R Sukumar - CEO, OSG - [Maximizing Portfolio Profitability – Understanding your CLTV](https://osganalytics.com/webinars/maximizing-portfolio-profitability-understanding-your-cltv/) - Focus: The key challenges for financial services companies and OSG's approach to combining behavioral and cognitive analytics to understand customers. Your Hosts: Dr R Sukumar - CEO, OSG SV Rangan - Global Advisor, OSG - [How Do We Make Brand Tracking More Actionable? OSG Has The Answers](https://osganalytics.com/webinars/how-do-we-make-brand-tracking-more-actionable-osg-has-the-answers/) - Help understand in-market brand performance: Brand Perceptions on specific KPI’s/Attributes that matter to customers Effectiveness of marketing channels in communicating the brand’s value proposition etc. Determine if the performance is in line with expectations and make changes (if required) to the brand’s marketing strategy - [Product and Brand Portfolio: Balance Customer Value Propositions and Pricing Strategies](https://osganalytics.com/webinars/sproduct-and-brand-portfolio-balance-customer-value-propositions-and-pricing-strategies/) - Case Study: Two Fundamental Concepts That Are Important to Understanding Pricing Strategy Price Elasticity of Demand – The higher something is priced, the fewer people will buy it/the less of it they will buy Value Creation and Capture is a simple framework to understand the impact of a price point to both our client - [Shaping Trends to Identify White Space Opportunities for Revenue Growth](https://osganalytics.com/webinars/shaping-trends-to-identify-white-space-opportunities-for-revenue-growth/) - Case Study: Helping a CPG Company Maximize Portfolio Reach & Focus Innovation How OSG used ASEMAP™, its proprietary behavioral analytics platform, to help a leading Consumer Packaged Goods food company identify and prioritize consumer needs states to drive sales and innovation. Your Host: Dr R Sukumar - CEO, OSG - [Is Big Data Analytics Enough to Solve Your Customer Experience and Growth Problems?](https://osganalytics.com/webinars/is-big-data-analytics-enough-to-solve-your-customer-experience-and-growth-problems/) - Case Study: Customer Segmentation, Risk Modeling, and Portfolio Management for a Global Health Insurer How OSG helped a global health insurer segment its customers, understand their lifetime value and predict their engagement in the future, thereby establishing a product strategy for every customer segment. - [Pricing Strategies for Software Embedded Medical Devices in the Age of Big Data](https://osganalytics.com/webinars/pricing-strategies-for-software-embedded-medical-devices-in-the-age-of-big-data/) - Agenda: Focus on Pricing Strategies for Software Embedded Medical Devices using data. Your Hosts: Dr R Sukumar- CEO, OSG David Levine- Director, Client Engagement OSG - [Advanced Sentiment Analysis: Gaining Significant Market Insights Early to Beat Your Competition](https://osganalytics.com/webinars/advanced-sentiment-analysis-gaining-significant-market-insights-early-to-beat-your-competition/) - Agenda: OSG Customer Centricity in Financial Services YUKKA Lab Sentiment Analysis Client Case Study: Belvoir Capital Your Hosts: Oliver Berchtold - Co-Founder & Chief of Business Development, YUKKA Lab AG Steffen Bauke - CEO, Belvoir Capital - [Can NPS Surveys Be Made Actionable?](https://osganalytics.com/webinars/can-nps-surveys-be-made-actionable/) - The Net Promoter Score is an index that measures the willingness of customers to recommend a company’s products or services to others. By classifying customers as detractors, passives, or promoters, organizations can identify overall customer satisfaction and loyalty. While NPS is a metric that C-suite executives track, they are often caught in the trap - [Mind the Gap](https://osganalytics.com/webinars/mind-the-gap/) - Introduction: Global enterprises must account for a complex range of functional and emotional factors held by their customers, specifically the increasing numbers of potential drivers customers take into consideration when purchasing. OSG will show you how to succeed in this environment, and highlight how it is crucial to go deeper into customer motivations to uncover - [Using Machine Learning As Training Wheels To Humanize AI](https://osganalytics.com/webinars/using-machine-learning-as-training-wheels-to-humanize-ai/) - Very few chat bots actually provide customers with a satisfactory experience or better. Why is that? Find out how you can avoid common pitfalls, as well as create an effective experience that benefits both your consumer and your company. Your Hosts: Simon Dumville - CPO & Managing Director Europe - OSG Layton Quinton - Director - [Innovating for 2030: Four Steps to Data-Driven Customer Foresight](https://osganalytics.com/webinars/innovating-for-2030-four-steps-to-data-driven-customer-foresight/) - Share the reasons why understanding consumers of the future is more important than ever Walk participants through the four-step, mixed-method approach that Bresslergroup and OSG use to achieve customer foresight Provide a list of actions that companies can take right now to better prepare themselves for the future Your Hosts: David Levine, VP of Client - [Understanding the Drivers of Compliance with COVID-19](https://osganalytics.com/webinars/understanding-the-drivers-of-compliance-with-covid-19/) - To support the global efforts in defeating COVID-19, OSG utilized its deep understanding of behavioral analytics to conduct research with 400 US consumers to understand what is driving compliance with the behaviors required in a COVID-19 world. This webinar covers: • What fundamentally drives decisions to comply with desired COVID-19 related behaviors based on different - [Covid-19 Drivers of Consumer Behavioral Change](https://osganalytics.com/webinars/covid-19-drivers-of-consumer-behavorial-change/) - The only syndicated study that delivers how and why, so you know where to act. Join us for a 40-minute webinar to review the findings of this latest research. Hosts: Jeff Weaver, VP of Business Development at OSG Vaibhav Sharma, Director - Client Services - [Five Steps On How To Get Customer Experience Right](https://osganalytics.com/webinars/five-steps-on-how-to-get-customer-experience-right/) - A webinar explaining how to design or improve your customer experience program. This webinar is applicable to any type of organization. Hosts: David Levine - VP of Client Solutions at OSG Jeff Weaver, VP of Business Development at OSG ## White Papers - [White Paper: Changing the Face of Marketing Using Hyper-Personalization](https://osganalytics.com/white-papers/changing-the-face-of-marketing-using-hyper-personalization-because-everything-else-is-irrelevant/) - From Retail to E-Tail to Me-Tail: selling products has evolved. Brands are expected to know their customers, remember them, and cater to their exact needs and expectations via channels that work best for the customers. - [White Paper: Evolution of the Retail Store](https://osganalytics.com/white-papers/evolution-of-the-retail-store-in-an-omnichannel-tech-heavy-world/) - This whitepaper’s aim is to focus on today’s omnichannel, technology-driven world and how personalization has the capability to do wonders for your business. - [White Paper: Leveraging Customer Data and Analytics to Drive Growth](https://osganalytics.com/white-papers/leveraging-customer-data-and-analytics-to-drive-growth/) - In a five-step checklist, we break down how to prioritize customer data in making decisions in the business and retail space. By centering customer data, businesses have a better chance of profit and growth through building customer loyalty. - [White Paper: Driving Return on Customer Experience](https://osganalytics.com/white-papers/driving-return-on-customer-experience/) - Return on Customer Experience (ROCX) is an important metric to track how your investment in customer experience pans out. But how can you drive change within your customer experience? We share our top tips for making an impact on CX. - [White Paper: The Value of Customer Journey Mapping](https://osganalytics.com/white-papers/the-value-of-customer-journey-mapping-and-unlocking-new-approaches-with-technology/) - We share the importance of customer journey mapping and how organizations can get a better understanding of customer experience through this exercise. - [White Paper: Driving Innovation in the Pharma Industry](https://osganalytics.com/white-papers/driving-innovation-in-the-pharma-industry/) - In this whitepaper, we explain how companies in the pharma industry are in dire need of innovation, to fuel continued growth. Pharmaceuticals are not a largely evolving industry, growing and changing quite slowly. Disrupting typical business practices has led to great success. - [White Paper: Designing the Ideal Customer Experience](https://osganalytics.com/white-papers/white-paper-designing-the-ideal-customer-experience/) - In this whitepaper, we break down the idea of customer-centricity into key methods and examples that demonstrate how businesses that focus on customer experience benefit in the long run. - [White Paper: De-Risking Pricing Strategy Decisions During Rapid Inflation](https://osganalytics.com/white-papers/white-paper-de-risking-pricing-strategy-decisions-during-rapid-inflation/) - In this whitepaper, we share strategies for taking the risk out of business decisions during times of rapid inflation. When businesses need stability, best practices like these are necessary to instill confidence in the decision-making process. - [White Paper: Navigating the Risks of Digital Innovation in the Medical Technology Industry](https://osganalytics.com/white-papers/navigating-the-risks-of-digital-innovation-in-the-medical-technology-industry/) - In this whitepaper, we share the best practices and questions to dig into when deciding how and when your company needs to go through the process of digital innovation. MedTech companies making this shift need to know how their ROI will pan out, in the long run, to build strategies and make decisions in the - [White Paper: The Triple Threat for Marketing and Insights in 2023](https://osganalytics.com/white-papers/white-paper-the-triple-threat-for-marketing-and-insights-in-2023/) - In this whitepaper, we tackle the top concerns for teams who work in marketing and insights in 2023. The scale, pace, and fidelity for handling and analyzing data are crucial for making sure these teams are getting actionable insights for making more effective business decisions. ## Categories - [Uncategorized](https://osganalytics.com/blog/category/uncategorized/) ## Solutions Type - [Industries](https://osganalytics.com/blog/solution_type/industries/) - [Roles/Departments](https://osganalytics.com/blog/solution_type/roles-departments/) - [Use Cases](https://osganalytics.com/blog/solution_type/use-cases/) ## Topics - [Consumer Packaged Goods (CPG)](https://osganalytics.com/topic/consumer-packaged-goods-cpg/) - [Retail](https://osganalytics.com/topic/retail/) - [Industry Insights](https://osganalytics.com/topic/industry-insights/) - [Customer Experience](https://osganalytics.com/topic/customer-experience/) - [Medical Devices and MedTech](https://osganalytics.com/topic/medical-devices-and-medtech/) - [Pharma and Healthcare](https://osganalytics.com/topic/pharma-and-healthcare/) - [Financial Services](https://osganalytics.com/topic/financial-services/) - [Get to Know OSG](https://osganalytics.com/topic/get-to-know-osg/) - [Technology and Analytics](https://osganalytics.com/topic/technology-and-analytics/)