We increased customer retention by 30% for a major global online retailer in the automobile parts and accessories market.



increase in retention for client

Utilizing our technology platform to deliver appropriate highly engaging survey with our ASEMAP™ superior trade-off methodology we were able to uncover clearly defined customer segments based on what customers value most and what they are willing to forego and how e-retailers are perceived against these attributes.

This provided powerful guidance for our client’s development of their offer and their associated platform strategy. We assisted in testing and finetuning to enhance retention.