Share this:


OSG Analytics Welcomes Karina Lawrence

Karina Lawrence has joined the OSG Analytics management team as Director of Digital Marketing and Demand Generation

Newtown, PA (June 14, 2021)

We are excited to welcome Karina Lawrence, as our new Director of Digital Marketing and Demand Generation, to the OSG Family. In her role, Karina is responsible for the internal and external marketing of the OSG Analytics brand and our software and product solutions.

Karina has over 15 years of experience focusing on creating go-to market strategies, product launches, developing brand initiatives and positioning. Karina started her career path in Silicon Valley doing marketing and business consulting. She headed Inspirational Tech Agency’s San Francisco office. While there, she helped SaaS companies and startups develop innovative marketing strategies that brought results. Prior to her work at the agency, she was a part of the Stanford Alumni Consulting Team where she led marketing, fundraising, and partnership development. She also spent more than 4 years at Ridecell, a B2B Mobility-As-A-Service company in San Francisco. She designed marketing strategies that drove leads and closed deals, crafted field marketing campaigns and online/offline conferences and webinars on a global scale. 

She has a BA in Economics from the Academy of Water Transportation, Novosibirsk, Russia and an MBA in Marketing, from Golden Gate University, San Francisco. Karina resides in the Bay Area with her husband. She enjoys spending time outdoors, running, and hiking. 


About Optimal Strategix Group, Inc.

Optimal Strategix Group, Inc. (OSG) provides technology enabled services, SaaS (Software as a service) and PaaS (Platform as a service) products that provide marketing, strategy and growth solutions leveraging improvements in customer experience and customer centricity for both digital and traditional businesses.  OSG has worked with global Fortune 1000 companies in the consumer goods, business-to-business, life sciences, and healthcare sectors and is constantly evolving to support more sectors with solutions based in behavioral and cognitive analytics. OSG is headquartered in Newtown, Pennsylvania, and has offices in Bengaluru, India, and Dubai, U.A.E.



Simon Dumville

Chief Product and Marketing Officer

[email protected]


Check out our recent blogs: