RetailCase Study: Road to Future Product StrategyHow OSG helped one of the largest online retailers of automobiles and parts with the segmentation of its existing userbase to improve customer acquisition and retention and increase the profitability through new product/feature launches.Our client, an online portal for the purchase of automobiles, auto parts, and accessories, wanted to understand how it can segment its customers to identify product features that are important to each of the segments. This would form the base for the client’s future marketing strategy. They hoped to identify opportunities for growth through new product launches, thereby increasing revenues. Using our AI-driven big data analytics platform, we identified five customer segments and assessed which features were critical for each segment. We then analyzed the client’s performance on each of these desired features, uncovering opportunities for improvement, that led to an increase in the volume and number of transactions.Download Case Study - Growth Strategy for Online RetailerCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
