MarketingFrom positioning to messaging to content strategy, we’ve got you coveredRequest a DemoWhat Do You Want to Accomplish?Innovate brand messaging to reach new customersGauge what messages resonate with customersOptimize physical and digital media buyAre you looking for a more effective market segmentation solution? Do you need to find a marketing attribution platform or process to understand the effectiveness of your marketing and messaging on different channels? Do you need to better understand your brand equity or brand value?Our technology platform uses a unique and extremely powerful behavioral analytics technology, ASEMAP™, which enables a deep understanding of customers and their motivations which can be used to segment them in a way that is more powerful than any other methodologies and can be used to predict and model future customer behavior. Our ASEMAP™-based research and analysis have been used by Fortune 500 companies to support go-to-market strategy, develop value propositions, test new brand messaging, improve relevance, and build a stronger customer base.Ready to start? Talk to an expert today.Marketing with OSG: Key BenefitsTest messages on a community of customersWe build communities of customers for gathering data and testing messaging in real-time, to better personalize messaging at scale based on the community response.Go beyond raw customer data to the choices behind itBy understanding the “how” and “why” behind the customer data, your business can understand the “how” and “why” when marketing is successful or not, improving your data insights.More effective media buy for all channelsTo make sure you’re spending your advertising money wisely, see which channels are most impactful with your audience to make better use of your spending on marketing buy and plans.In marketing, understanding your audience is vital.From customer segmentation, to omnichannel consumer targeting, our technology can help you find and target key audience groups for your business, effectively and efficiently, to wisely spend your marketing spend.Request a DemoFeatured ProductOmnichannel consumer tracking technologyOSG o360™ is an omnichannel customer insight application, delivering a 360 degree understanding of how your customers research, interact, use, and recommend your product or service, both online and in-store. OSG o360 provides you with customer-centric insights to solve your business challenges and needs.Explore o360Related Resources:Blog / Jan 10 2022Disruptive Marketing: Going Against the Grain in AdvertisingWhat is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]Read moreBlog / Dec 23 2021Join Our Growing OSG Team in 2022!OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” […]Read moreBlog / Dec 14 2021Customer Success Story: Tiyale Hayes at BET ViacomWorking alongside Black Entertainment Television (BET) as a strategic partner, OSG has been able to help BET integrate technology to help them understand their audiences. We applied our proven approach for understanding customers in typical business industries to understanding BET’s audience’s behaviors and decision-making processes. By applying our technology to their target audiences, we could help BET understand how their viewers were making decisions about what to watch. In this specific engagement, […]Read moreGet in touchTalk to our marketing experts.