TAKE A LOOK INSIDE OSG o360TMThe new benchmark for customer journey trackingOSG o360TM enables organizations to have a complete holistic view of the customer journey based on both online and offline channels of interaction.Combining OSG’s powerful analytics and market research experts, OSG o360TM provides unparalleled insights on how to drive business growth by improving customer experience.Request a DemoDOWNLOAD THE USER GUIDE Real-time dashboards:OSG o360TM visualizes customer data on real-time dashboards that are customizable and flexible for ease of use. Filter and drill-down options can be configured based upon the requirements for more granular analysis. Data displayed on dashboards can also be exported easily in a number of convenient formats.Ready to grow? Contact us to get started.Powerful customer analytics:OSG o360TM utilizes forward-looking behavioral analytics that provide clear insights into effectively serving current customer needs, as well as future ones. This way, businesses can provide better customer experiences and boost growth. Coupled with consultancy from highly experienced experts, OSG o360TM provides unmatched insight on optimizing customer journeys. Ready to grow? Contact us to get started.Highlight journey gaps:OSG o360TM enables companies to have a holistic view of the entire customer journey all the way from initial intent to final purchase and even beyond to product usage. This process highlights key customer pain points and OSG o360TM goes further by providing optimal ways to tackle each one and prioritizing them by impact on the bottom line.Ready to grow? Contact us to get started.Rich relevant insights:OSG o360TM ensures rich and relevant insights in a number of ways. One such way is making sure research respondents are representative of your customers, in case there is no existing panel. Another is including gamification elements to sustain high response rates from participants. Also, questions are configured to be sent to participants at the right time so that their experience remains clear in their minds. Ready to grow? Contact us to get started.Tracking omnichannel digital marketingPersonalizing MessagesPersonalization at scale requires understanding how different messages resonate with various customers to engage each one individually.Predicting Future DecisionsBuilding predictive models of key customer decision-making factors allows businesses to future-proof their strategies to meet unmet needs.Engaging Customers BetterSolidifying a loyal customer base can help businesses grow steadily and confidently, while also attracting new customers to their products.OUR SUPPORT ECOSYSTEMGet expert supportFrom our in-house technical and subject matter experts, to our growing ecosystem of innovation partners offering custom applications of our technology, we set you up to get the most actionable insights from your OSG o360TM experience.Contact Our ExpertsRelated Resources:Case StudyCustomer journey from research to purchase of grooming devicesWorking with a grooming and styling device company, we utilized OSG o360TM to provide a deep understanding of how consumers research and purchase products, based on advertisements and promotional materials.Tools: OSG o360TM Dynamo Platform Quantitative ResearchRead moreBlog / Jan 10 2022Disruptive Marketing: Going Against the Grain in AdvertisingWhat is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]Read moreBlog / Dec 23 2021Join Our Growing OSG Team in 2022!OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” […]Read moreGET IN TOUCHUnderstand how o360TM can work for your business!