OSG’S APPROACH TO CONSUMER GOODS:Increase your current market share and data-driven innovationRequest a DemoWhat Do You Want to Accomplish?Market current brands to new shoppersPrice your products to show the best valueBuild customer-centric strategies for pricing and valueConsumer packaged goods organizations are often pioneers when it comes to improving shopper experiences. As an industry, they realize how important customer feedback is to boost product sales and company revenues. However, many companies struggle to move towards true customer-centricity because their strategies tend to be product-focused when they should be customer-focused instead.12%Delivered a 12% growth to a brand that was losing volume in a rapidly declining category and identified 50 new products for a single category for a leading consumer goods manufacturer.Case StudyTesting and iterating marketing strategyBy using a community of respondents through the OSG o360 platform, our client was able to observe the full customer journey for the current and potential audience segments. By observing where they frequent on the Internet and matching it against a data management platform for understanding audience volumes on those platforms, they could strategically plan their advertising and marketing buy to invest in the best places to catch their customers’ attention.Read moreCPG WITH OSG: KEY BENEFITSIncrease Market ShareUnderstand how your brands stack up against those of your competitors. Fulfill unmet customer needs in the marketplace to increase sales and attract more customers.Optimize Pricing StrategyPlan an aggressive pricing strategy that results in higher business revenue from existing and new products, by understanding how much customers are willing to pay for your offerings.Effective Digital TargetingStrategize your media buy by brand, region, and even consumer segment to derive the highest returns on investment, personalizing your message at scale.In CPG, making your mark in flooded niche markets is vital.When it comes to setting your products apart in crowded markets, our technology and strategies can help your brand stand out from the rest.Request a DemoRelated Resources:Blog / Aug 20 2021Nudge Marketing in Retail: 4 Ways to Push Customers to PurchaseThe world of retail is becoming exponentially more personalized and targeted over time. In a crowded marketplace of products, services, and businesses, retailers must create unique customer experiences in order to stand out from the rest. To achieve that, they must use more and more data to understand their audience to tempt them to purchase. […]Read moreBlog / May 20 2021APAHM: Small Businesses that are Driving ChangeIn honor of May being Asian/Pacific American Heritage Month (APAHM), we’re highlighting 7 small businesses, owned and run by Asian and Pacific Americans, that are driving change. These businesses are bringing new offerings to the world of online shopping and are impacting the industry through how they’ve designed, grown, and continue to evolve their products. […]Read moreBlog / Jul 21 2021The Chatbot Revolution: Establishing Innovative Customer ConnectionsOver the last decade, brands have spent a considerable amount of time, money and energy on establishing themselves on social media, creating “viral” content to increase brand awareness and recall. Facebook, Twitter, LinkedIn, Instagram, Snapchat and others have been hailed as the tools to “connect” with customers that were missing all these years. Well, move […]Read moreWant to grow your company the intelligent way? We can help.Contact our team today to understand how OSG’s technology and analytics can work for your business today.Contact Us
