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Customer Experience

Case Study: Differentiation for Biosimilars

How OSG's technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Our customer wanted to understand the current loyalty to their brand in all categories, but especially to understand their impact on a certain biosimilar category that they hadn’t marketed yet. They wanted to be accepted and perceived as a leading company for these products, so they came to OSG to analyze their corporate image, their stakeholder understanding, and their positioning in the marketplace. With OSG’s technology and analytics, they could build a strategy for product and reputation management based on specific stakeholder needs, especially those currently unmet by existing products in the category.