OSG'S APPROACH TO BEHAVIORAL ANALYTICS:Understand what makes your customers tickRequest a DemoWHAT DO YOU WANT TO ACCOMPLISH?Understand customers’ behaviors and choicesTrack customers through their purchasing journeyTest prototypes and messaging in a controlled environmentOur AI/ML-powered technology and solutions depend on behavioral and cognitive analytics to understand customer data. By starting with the “what” and “who” of customer data, we can go beyond, to the “how” and “why”, of their underlying behaviors and decisions, to understand what aspects of your business and marketing resonate with a given target audience. Our process for our OSG o360 solution allows you to understand personas and segments within customer communities by testing proof of concept development strategies. Then you can scale up your strategies for larger public audiences and still keep that same effective personalized and targeted messaging strategy.Ready to start? Talk to an expert today.Behavioral Analytics with OSG: Key BenefitsComprehensive technology platformOur technology platform is able to integrate with third-party data solutions, such as CDPs, EHRs, and CRMs. This way, we can securely analyze your data and give you the insights you need for taking action to solve your business challenges.Your Data is Safe with UsWe are GDPR and HIPAA compliant, and we make sure to gather and store all data securely in our Dynamo data visualization platform. By upholding these industry-accepted data security protocols, you can rest assured that your data is being analyzed in a secure and sound technology platform.Powerful Cognitive AnalyticsASEMAP™ is our best-in-class methodology for measuring customer preferences. Through this conjoint trade-off analysis, we can better understand the details and strength of your customers’ choices. The insights we derive from this will help you increase customer retention and engagement.Understanding behavior and choicesCustomer behavioral analytics is the best foundation for future strategy. By analyzing decision-making factors for customers in representative groups, businesses can better understand their audiences and what they’re looking for, both now and in the future.Related Resources:Blog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic SustainabilityWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreBlog / Mar 10 2022AI Governance Framework and the Role of Primary ResearchThe adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]Read moreWant to grow your company the intelligent way? We can help.Contact our team today to understand how OSG’s technology and analytics can work for your business today.Contact Us
