Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]

When it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]

Tell us about your roles at OSG, as both COO and General Counsel. The specific responsibilities are split between the two roles: As COO, I speak on a regular basis with Sukumar, our CEO, and the rest of our management team and independently to prospective investors and potential partners for the company. I also manage […]

We’re proud of the relationships we’ve built with our customers, especially so with customers like Kelly Sager, who we’ve worked with across two MedTech companies that she’s been with. She continues to come back to OSG for the power of our technology and we’re proud to be making an impact on our customers but also […]

As employees of OSG, everyone at the company has their hands in technology and analytics, so we wanted to share some of the experiences of women at OSG to celebrate women’s history month and their shared experience as women in a technology company. From marketing to administration to technology to sales, our employees show their […]

The adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]

What is Zero Party Data? We’ve previously written about the transition away from third-party cookies and what that means for technology companies and the businesses that needed that data. We also dug into the differences between first, second, and third-party cookies and how they all contribute to the larger field of customer experience management. Now […]

At OSG Analytics (OSG), we hear from our clients that they are excited to dive into NPS®, or “Net Promoter score,” so that they can get a tangible number, which gives them a clear picture of how they are doing with their customers. According to the Harvard Business Review, NPS “gauges how consistently a firm […]