< BACK TO RESOURCES Categories Topics Thought LeadershipCase StudiesWebinarsWhite PapersEventsConsumer Packaged Goods (CPG)RetailIndustry InsightsCustomer ExperienceMedical Devices and MedTechPharma and HealthcareFinancial ServicesGet to Know OSGTechnology and AnalyticsBlog / Jan 10 2022Disruptive Marketing: Going Against the Grain in AdvertisingWhat is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]Read moreBlog / Dec 23 2021Join Our Growing OSG Team in 2022!OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” […]Read more Blog / Dec 14 2021Customer Success Story: Tiyale Hayes at BET ViacomWorking alongside Black Entertainment Television (BET) as a strategic partner, OSG has been able to help BET integrate technology to help them understand their audiences. We applied our proven approach for understanding customers in typical business industries to understanding BET’s audience’s behaviors and decision-making processes. By applying our technology to their target audiences, we could help BET understand how their viewers were making decisions about what to watch. In this specific engagement, […]Read moreBlog / Dec 13 2021OSG Rebranding AnnouncementBrand Upgrade for OSG Analytics As our company has grown and changed over the years, we’ve used a new logo and branding to symbolize our shift in how we approach customer-centricity. This newest version of our company look showcases our goal to develop and optimize our technology and solutions for the future. And our new […]Read moreBlog / Dec 8 2021Robots in Healthcare: Current and Future State of Robotic Health TechnologyAs the applications of technology in all industries, but especially healthcare, grow, we’re seeing an increase in automation and robotics across the board. By reducing the amount of work humans have to do by substituting programs and robots for taking some tasks, human professionals and experts can focus their time and energy on other tasks. […]Read moreBlog / Dec 4 2021Marketing in Action: 4 Examples of Innovative AdvertisementsHere at OSG, we’re in the business of understanding customers and how they make decisions. One powerful factor in customer decision-making is how advertisements reach them and resonate with them. Many companies invest thousands or even millions of dollars in their advertising campaigns, in the hopes that their strategy and designs stick with customers and […]Read moreBlog / Dec 2 2021Partnership Announcement: Blueshift and OSG AnalyticsDECEMBER 2, 2021 – Blueshift, the leading Omnichannel Customer Data Platform (CDP) software company, and OSG Analytics, a customer-centric global technology and analytics provider, today announced a partnership that will enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data. Blueshift was recently recognized among the fastest growing […]Read moreBlog / Nov 15 2021Improving Shopper Experience: Is Closing Retail Storefronts the Solution?The Recent Trends of Retail Storefronts It is the age of giant e-commerce companies, and brick-and-mortar retail storefronts are having a hard time competing with online stores like Amazon. Low prices, a huge plethora of choices and the convenience offered by online shopping seems to be very hard to fight against. The result- some of […]Read moreLoad moreLoading...GET IN TOUCHWant to grow your company the intelligent way? We can help.