The Catalyst for Customer-Centric Growth
Uncover both how & why your customers make decisions
Using our advanced technology solutions, we deliver growth through superior behavioral and cognitive analytics that help you uncover what matters to your customers and drive behavioral change.
The combination of our deep understanding of applying customer behavioral analytics to businesses coupled with our highly developed technology sets us apart from other research providers.
This core approach utilizes our technology platform OSG Dynamo™, which can be customized for your specific project, and provides live dashboard updates of research consumer data, as well as relevant external big data feeds, on a completely scalable and highly secure infrastructure.
OSG’s products are not standardized off the shelf Software as a Service (SaaS) products but instead solutions which we configure and customize appropriately to the requirements of each client. This all leads to maximum financial value and return on your research investment.
We work with many blue chip organizations including nine out of the ten largest pharmaceutical companies in the world in the Retail, Consumer Goods, Media, Energy and Financial Services space.
OSG Solutions
OSG o360™ provides retailers and consumer packaged goods companies with the ability to fully understand online and in-store customer journeys. Key leverage points along the customer journey are uncovered and prioritized. An o360 study will provide you with an in-depth understanding of when and how best to influence your consumer, with the right message at the right time and place.
RetailX360™ utilizes our powerful behavioral and cognitive analytics platform to ingest both structured and unstructured data and present a unified live dashboard view to understand immediately changes in the market and consumer behavior along with models to predict future behavior. In our work with clients, we’ve improved store experiences and increased customer retention.
PatientX360™ is our groundbreaking solution for companies involved in clinical trials and Real World Evidence / Adherence studies post launch of new drugs. It also has applications for Patient Registry or Phase IV Life Cycle Management, directly improving patient recruitment, engagement, and retention. Improve patient outcomes and gather data from all healthcare stakeholders with our product.
Upcoming Events and Resources
Join us on October 28th at 12pm EST for an engaging discussion on the role digital smart nudging can play in the prevention of suicide by affecting the choices of users. With our partners at Nolij Consulting, we’re putting together a panel of experts to speak on this topic.
Register for the webinar here.
Panelists and Moderators:
Dr. Rinad Beidas – director of Penn Medicine Nudge Unit, Associate Professor in Psychiatry, Medical Ethics and Health Policy, and Medicine at the Perelman School of Medicine at UPenn
Dr. R Sukumar – CEO and President of OSG Analytics
Ashley Mehta – CEO and President of Nolij Consulting
Keep an eye on our social media for announcements for our panelists! We’re excited to have such a collection of experts to speak at our event!
Check out our recent blogs:
The Power of Medication Management Technology in Healthcare
The Current State of Medication Management The science behind modern medications is always evolving and always progressing. We see that in the news with new treatments, cures, and prevention methods for all sorts of illnesses and conditions. The downside of this...
A Tale of Two Brands: Targeted Messaging in Consumer Packaged Goods
When it comes to marketing and tailoring messaging and product development to the customer, gender is a common way for marketers to personalize their messaging to a specific customer or audience. But marketing based on the gender binary has as much chance to backfire...
DMP or CDP, What’s the Difference? Managing Your Data Effectively
Data Management Platform and Customer Data Platform have become nearly interchangeable in the world of digital business. Both are used to collect and understand the vast amounts of customer data available online, from what sites they visit, to what choices they make,...