Uncover both how & why your customers make decisions
Using OSG’s advanced technology solutions we deliver growth through superior behavioral and cognitive analytics that help you uncover what matters to your customers and drive behavioral change.
OSG’s highly experienced technology staff, qualitative researchers and data scientists can provide expert understanding and analysis utilizing our behavioral science methodologies integrated within our advanced technology platform. The combination of our deep understanding of applying customer behavioral analytics to businesses coupled with our highly developed technology sets us apart from other research providers.
This core approach can utilize our technology platform OSG Dynamo™ which can be customized for your specific project or solution providing live dashboards updates of research consumer data, as well as relevant external big data feeds, on a completely scalable and highly secure infrastructure.
OSG’s products are not standardized off the shelf Software as a Service (SaaS) products but instead solutions which we configure and customize appropriately to the requirements of each client. This all leads to maximum financial value and return on your research investment.
We work with many blue chip organizations including nine out of the ten largest pharmaceutical companies in the world in the Retail, Consumer Goods, Media, Energy and Financial Services space.
OSG solutions
OSG o360™ provides retailers and consumer package goods companies with the ability to fully understand online and in-store customer journeys. Key leverage points along the customer journey are uncovered and prioritized. An o360 study will provide you with an in-depth understanding of when and how best to influence your consumer.
RetailX™ utilizes our powerful behavioral and cognitive analytics platform to ingest both structured and unstructured data and present a unified live dashboard view to understand immediately changes in the market and consumer behavior along with models to predict future behavior.
