Turn customer data into remarkable insightsRequest a Demo HOW OUR METHOD WORKS:Gather data securelyOSG’s technology platform, which meets the highest industry standards for data safety and security, harnesses predictive data that increases customer engagement.Better data brings better predictionsVisualize customer data on customizable real-time dashboards that use artificial intelligence and machine learning to get unmatched insights on optimizing customer journeys.Greater retention and better engagement of your customersWe are revolutionizing the way businesses are approaching their audiences and products from data to sales growth. When personalization is activated, experience increases engagement and faster growth.Upcoming WebinarWho is the Customer? Navigating Sales and Strategy in MedTechThis is the second part of our series on the application and use of advanced technology in the medical device sector.In this webinar, we’ll dive into how building customer strategy can vary widely across the medical device sector. Whether the devices are being developed for use and purchase by patients, their families, their physicians, their care teams, or the administrators of health facilities, MedTech companies have their work cut out for them in understanding who to market their products to. We’ve gathered leaders from different areas of medical device design and production to share their insights for building effective customer-centric strategies.Register for the Webinar Today!For connected outcomesOur two AI/ML-powered foundational tools, ASEMAPTM and OSG Analytics, help us manage large and multilayered datasets with ease, search for patterns, and predict trends.A more accurate, efficient & flexible survey structure.Capture the future nowASEMAPTM is our method to understand what customers expect in the future. The technology rapidly creates a future-looking data stream on how to engage customers and what would drive their future behaviors. By performing pair-wise tradeoffs, the algorithm determines the size of commitment between attributes, need statements, or nudges. Stop asking the obvious!The ASEMAPTM algorithm makes providing feedback engaging and avoids the perils of getting obvious answers. Knowing what matters to customers and the “why” behind their behaviors helps drive better engagement and increased sales while helping with designing new experiences and innovations.Learn more about ASEMAPPrecision data control meets deep, actionable insightsBring on the powerOSG Analytics consolidates multiple data sources and uses artificial intelligence and machine learning to deliver deeper insights and better customer engagement. Many of the alternatives in the market only offer a platform for insights or only deliver customer engagement, but never follow through with better data insights, improved predictions and personalization to increased engagement and sales.Ready to handle it allOSG Analytics is built on a stacked infrastructure that we can configure to meet the needs of the most demanding projects. It provides outstanding levels of data protection, security, and compliance (GDPR and HIPAA) while satisfying the most demanding standards required by our customers with sensitive patient data or commercial information.Learn more about OSG AnalyticsOUR PRODUCTSIntelligent growth starts with better data.All about your customersOSG o360™ is an omnichannel customer insight application, delivering a holistic understanding of how your customers research, interact, use, and recommend your product or service, online and in-stores. Explore OSG o360Understanding choices in health careThis tailored Medical Management, Clinical Trial, and Patient Continuity of Care Application, PatientX360™ drives improved efficiency through reduced costs, and effectiveness through increased patient engagement. Explore PatientX360A sharp focus on the retail marketRetailX360™ utilizes our powerful behavioral and cognitive analytics to present a real-time dashboard view of changes in the market and consumer behavior, along with models to help you predict future behavior. Explore RetailX360Refining consumer and employee insightsPxidaX™ provides businesses with actionable insights that show what matters most to their customers and employees. Our analytics provide businesses with the data they need to make strategic and impactful decisions. Explore PxidaXOUR SOLUTIONSFor best results, mix expertise with technology.For MedtechEnhance product value and market successMedTech companies undergoing digital transformation and strategizing on brand positioning for medical devices benefit from quality data in real-time. Easily divide data into global responsibilities, product launches, and brand messaging. Explore Medtech SolutionsFor Pharma & HealthcareAccelerate innovative product launchesCollect online and offline data that will enrich your strategies for field and product effectiveness. Multiple teams, including doctors, researchers, clinicians, and pharmaceutical representatives, can efficiently communicate and promptly take action. Explore Pharma & Healthcare SolutionsFor Consumer GoodsSee into the futureUsing a customer-first approach, you can identify opportunities for new product development and visualize the omnichannel shopping journey. The ability to know more about your customers opens the door to successful branding within already crowded markets. Explore Consumer Goods SolutionsFor RetailGet to really know your customersNavigate an ever-changing landscape with real-time, meaningful behavioral analytics throughout the customer lifecycle. Equipped with an expansive database, you will be able to attract and retain customers with personalized experiences. Explore Retail SolutionsMake your data work for you.Your journey to dynamic, customer-centric growth starts here.Request a DemoRECOMMENDED RESOURCESCase Study: Thirsty for DataOSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth.Read moreCase Study: Where’s the Gap?A consumer packaged goods company came to OSG to know which marketing strategies were reaching their customers and which were not, to better strategize their marketing and ad spend on the places their customers frequent.Read moreCase Study: Drive Customer RetentionPersonalized analytics led to the creation of a customer retention program that drove up revenue by $100M for a national automotive service provider.Read moreAll Case StudiesOur method works end-to-end, tailored to complex challenges.MORE SOLUTION CASES Behavioral AnalyticsCutting-edge analytics, real-time insights and customizable dashboards help enhance customer experience and accelerate product launches.Learn more Customer Journey MappingGet to know your customers from all angles. Our technology identifies key touchpoints in your customer journey so you can reach your top-funnel goals.Learn more Product R&DTake the guesswork out of your product launch. Deep insights reveal what customers care about and help you map out your road to success.Learn more Digital TransformationFrom manufacturing to supply chain to sales, digitization can help drive business forward by enabling all of the data to talk to each other, making innovation even easier!Learn more Customer Data PlatformCreate more personalized, engaging experiences with AI-based customer & audience data shown in your custom, real-time dashboard.Learn more Healthcare ManagementBuilding a stronger relationship between patients and their care will help boost health outcomes in the long run, and improve your customer relationships.Learn moreLATEST RESOURCESBlogCustomer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read more BlogGreen Strategy: 3 Key Aspects of Strategic Sustainability for BusinessesWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read more BlogA Conversation with Arvind Vij, Our COO and General CounselTell us about your roles at OSG, as both COO and General Counsel. The specific responsibilities are split between the two roles: As COO, I speak on a regular basis with Sukumar, our CEO, and the rest of our management team and independently to prospective investors and potential partners for the company. I also manage […]Read more
