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Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.

Case Study: Customer Service that Makes Cents

How OSG helped its client, one of the largest wealth management companies in the UK, to increase client engagement and improve retention.

Case Study: Thirsty for Data

OSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth.

Case Study: Does Branding Impact Sales?

How OSG helped a global pharmaceutical company evaluate and prioritize potential scientific statements intended to launch an unbranded campaign to educate physicians before the launch of Drug X.

Case Study: New Concepts in Crowded Markets

How OSG helped a global medical devices company evaluate perceptions of a new product concept intended to be used for identifying hazardous drug contamination in pharmacies

Case Study: Energizing Customer Data

How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.

Case Study: Reducing Cost to Customers

How OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.

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