Industry ResearchWhat’s changing in the market and in your industryRequest a DemoWHAT DO YOU WANT TO ACCOMPLISH?Understand the trends impacting my business performanceGather and analyze data to make better business decisionsFind opportunities for strategic innovation and growthOur bread and butter as a company is understanding market trends and unmet needs. By starting with customer and market data based on needs and gaps, we can be your strategic partner in continuous innovation and planning for your business’s growth. Our proprietary methodology, ASEMAP™, can analyze customer responses both by strength and sentiment. By gathering this data, we can help you prioritize unmet needs and opportunities in your market and how to develop your brand to meet these. Ready to start? Talk to an expert today.Industry Research with OSG: Key BenefitsReport on real-time trends and changesOur data dashboards allow you to track data as it comes in and see trends and changes in your market and niche.Build presentations based on customer dataOur data visualizations and dashboards can be used in presentations to make data-driven decisions and meetings much easier.Prioritize unmet needs based on customer segmentsBy understanding your audience and customer base, your business can discover which market opportunities are the most impactful to you.In industry research, analyzing and visualizing market trends is vital.From digesting all sources of structured and unstructured data, to our big-data visualization engine, we have the tools you need for understanding and tracking huge amounts of data over time.Request a DemoFeatured ProductOur technology-powered services for your brandOur analytics are flexible enough to meet any challenge. With our tech-enabled services, we can apply the power of AI/ML and behavioral analytics to tackle your business challenges. This option is designed to help any business with our proven approach to customer insights and success.Explore Tech-Enabled ServicesRelated Resources:Blog / Jan 10 2022Disruptive Marketing: Going Against the Grain in AdvertisingWhat is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]Read moreBlog / Dec 23 2021Join Our Growing OSG Team in 2022!OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” […]Read moreBlog / Dec 14 2021Customer Success Story: Tiyale Hayes at BET ViacomWorking alongside Black Entertainment Television (BET) as a strategic partner, OSG has been able to help BET integrate technology to help them understand their audiences. We applied our proven approach for understanding customers in typical business industries to understanding BET’s audience’s behaviors and decision-making processes. By applying our technology to their target audiences, we could help BET understand how their viewers were making decisions about what to watch. In this specific engagement, […]Read moreGet in touchTalk to our research experts
