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Customer Lifetime Value – Is that all we’ve got?

Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]

TOP BLOGS

Blog / Jun 8 2022

Customer Lifetime Value – Is that all we’ve got?

Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]

Blog / Apr 19 2022

Green Strategy: 3 Key Aspects of Strategic Sustainability for Businesses

When it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]

CASE STUDIES

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.

Dive in to unique applications of our products & solutions

WEBINARS

Webinar

Sustainability: The Reward of Getting it Right

When it comes to sustainability in business strategy, it’s hard for businesses to decide where to start and what initiatives to implement. And in an uncertain area of strategy, largely driven by ROI, it’s dangerous to make the wrong decision when it comes to implementing these initiatives, at the risk of making little to no […]

Webinar

Who is the Customer? Navigating Sales and Strategy in MedTech

This is the second part of our series on the application and use of advanced technology in the medical device sector. In this webinar, we’ll dive into how building customer strategy can vary widely across the medical device sector. Whether the devices are being developed for use and purchase by patients, their families, their physicians, […]

Roll the insights: watch our data-packed webinars

WHITE PAPERS

White Paper: Navigating the Risks of Digital Innovation in the Medical Technology Industry

In this whitepaper, we share the best practices and questions to dig into when deciding how and when your company needs to go through the process of digital innovation. MedTech companies making this shift need to know how their ROI will pan out, in the long run, to build strategies and make decisions in the short term.

White Paper: De-Risking Pricing Strategy Decisions During Rapid Inflation

In this whitepaper, we share strategies for taking the risk out of business decisions during times of rapid inflation. When businesses need stability, best practices like these are necessary to instill confidence in the decision-making process.

Before you know it, you’ll be an analytics genius

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