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Disruptive Marketing: Going Against the Grain in Advertising

What is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]

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Blog / Jan 10 2022

Disruptive Marketing: Going Against the Grain in Advertising

What is Disruptive Marketing? According to Marketing Schools, “disruption is more a business model than a marketing approach.” The idea of disruptive marketing comes from the goal of creating ripples and a splash in crowded markets and sectors. For many businesses, their industry is full of similar businesses to themselves, in fierce and stiff competition. […]

Blog / Dec 23 2021

Join Our Growing OSG Team in 2022!

OSG is a global technology and analytics provider that delivers outcomes to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. The OSG team uniquely combines historical data with the future needs of patients, physicians, consumers, or customers by going beyond the “who” and the “what” and understanding the “how” […]

CASE STUDIES

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.

Dive in to unique applications of our products & solutions

WEBINARS

Webinar

Smart Nudging: Can Digital Healthcare Technologies Prevent Suicide?

In partnership with Nolij Consulting and sponsored by IBM, we hosted a webinar on the topic of how smart nudging and digital healthcare technologies can play a vital role in preventing suicide and addressing mental health concerns for veterans. While in the military and while transitioning back to civilian life, veterans face a lot of […]

Webinar

Understanding Your Return on Investment From Digital Transformation

This webinar delves into the different approaches to accessing return on investment (ROI) during digital transformation activities your company might undertake. By understanding your options, you can better help your organization through the complex process of digital transformation. Digital transformation is important in our current global shift to the digitization and can be an expensive […]

Roll the insights: watch our data-packed webinars

WHITE PAPERS

White Paper: Designing the Ideal Customer Experience

In this whitepaper, we break down the idea of customer-centricity into key methods and examples that demonstrate how businesses that focus on customer experience benefit in the long run.

White Paper: Driving Innovation in the Pharma Industry

In this whitepaper, we explain how companies in the pharma industry are in dire need of innovation, to fuel continued growth. Pharmaceuticals are not a largely evolving industry, growing and changing quite slowly. Disrupting typical business practices has led to great success.

Before you know it, you’ll be an analytics genius

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