BlogCustomer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read more TOP BLOGSBlog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic Sustainability for BusinessesWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read more CATEGORIESThought LeadershipCase StudiesWebinarsWhite PapersEventsCASE STUDIESCase Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read moreDive in to unique applications of our products & solutionsSEE MORE CASE STUDIESWEBINARSWebinarNavigating the Future of MedTech through Advanced TechnologyThis webinar is a panel discussion focused on the impact of AI, robotics, and AR/VR within the medical technology industry. With experts in their respective fields in the industry, we share how established and emerging technologies have seen different paths of evolution over time and how they continue to shape the future of MedTech. We’re […]Read moreWebinarSmart Nudging: Can Digital Healthcare Technologies Prevent Suicide?In partnership with Nolij Consulting and sponsored by IBM, we hosted a webinar on the topic of how smart nudging and digital healthcare technologies can play a vital role in preventing suicide and addressing mental health concerns for veterans. While in the military and while transitioning back to civilian life, veterans face a lot of […]Read moreRoll the insights: watch our data-packed webinarsSEE MORE WEBINARSWHITE PAPERSWhite Paper: De-Risking Pricing Strategy Decisions During Rapid InflationIn this whitepaper, we share strategies for taking the risk out of business decisions during times of rapid inflation. When businesses need stability, best practices like these are necessary to instill confidence in the decision-making process.Read moreWhite Paper: Designing the Ideal Customer ExperienceIn this whitepaper, we break down the idea of customer-centricity into key methods and examples that demonstrate how businesses that focus on customer experience benefit in the long run.Read moreBefore you know it, you’ll be an analytics geniusSEE MORE WHITE PAPERSGET IN TOUCHWant to grow your company the intelligent way? We can help.