Industry InsightsCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Our client has been working on improving the focus and engagement of customer interaction to sustain long-term growth through better customer acquisition. Part of this effort has focused on understanding the customer journey and building tools to support selling to electrical contractors. As part of a strategy to acquire and develop small and medium electrical contractors, our customer is launching a new contractor experience that will involve signature touchpoints and product innovation to drive differentiation. This innovation is expected to result in the acquisition and development of thousands of contractors, which requires precise and accurate strategies. That’s where they needed OSG’s technology for strategic support.Download Case Study - Enabling Decisions that Drive Growth with Electrical ContractorsCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
