Consumer Packaged Goods (CPG)Case Study: Energizing Customer DataHow OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.Our client, a global manufacturer of energy drinks, wanted to improve their acquisition strategy for the segment that consumes their energy drink on-premise. They tasked OSG with understanding the drivers of their consumers’ choices and behaviors. Using OSG’s AI-driven big data analytics platform, we undertook qualitative and quantitative research to identify target consumer segments and come up with actionable, distinct value propositions to win each segment.Download Case Study - On-Premise Growth Strategy Identifying Customer SegmentsCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
