Partnership Announcement: Blueshift and OSG Analytics

DECEMBER 2, 2021 – Blueshift, the leading Omnichannel Customer Data Platform (CDP) software company, and OSG Analytics, a customer-centric global technology and analytics provider, today announced a partnership that will enable brands to combine cutting-edge customer journey analytics and industry-leading customer journey orchestration, powered by unified omnichannel customer data.

Blueshift was recently recognized among the fastest growing technology companies in North America on the Deloitte Technology Fast 500™ list, being the only CDP company to earn the recognition, further validating its leadership position in the category. OSG Analytics delivers outcomes to Fortune 500 clients with the help of leading analytical methodologies, proprietary technologies, and world-class global resources, and its cloud-based, customer engagement and journey analytics platform, OSG o360™. The partnership would allow the clients of Blueshift CDP and OSG o360™ to increase visibility into their customers’ behaviors across the touchpoints in their journeys and help marketers discover insights to contextually improve omnichannel experiences, at scale.

The integration will make it frictionless for marketers to unify historical, real-time, and forward-looking customer interaction and transaction data with behavioral data, as well as track sales and marketing performance metrics at a granular level and visualize them on an intelligent dashboard with minimal or no technical assistance. By leveraging OSG o360™, marketers using Blueshift can now use OSG’s proprietary consumer choice methodology ASEMAP™ for omnichannel data analytics, segmentation, personalization, behavior-targeting, and predictive intelligence to tailor, automate, and optimize customer experiences at scale across all channels.

With this integration, Blueshift CDP & OSG o360™ customers can:

• Seamlessly unify historical and real-time customer interaction data with behavioral data to produce meaningful forward-looking insights into customer journeys.
• Close the gap between discovering insights and acting on them.
• Leverage machine learning to answer complex “how” and “why” questions of customer engagement and journey analytics
• Understand individual customers & segments according to what matters to them and why, while using the state-of-the-art ASEMAP™ software.
• Build advanced behavioral segments leveraging all first-party and real-time customer data to have a comprehensive view.
• Empower sales teams to identify the customers and understand where they are in their journey.
• Utilize customer-aware intelligent nudge engine to send personalized nudges and communication messages across channels, for unparalleled customer experiences while simultaneously increasing marketing ROI

The integrated platform of Blueshift and OSG o360™ is a data-driven, end-to-end marketing automation, with a strong privacy and security foundation. It offers support from data ingestion, and collection to data activation and enables sales and marketing growth.

“We’re very excited to announce this technology partnership with OSG,” said Vijay Chittoor, Chief Executive Officer at Blueshift. “Their knowledge to analyze customer experiences that drive actionable business insights at the point of decision, plus Blueshift’s advanced CDP capabilities means that so many more clients and marketers across the world can activate their customer data to offer differentiated customer experiences and achieve an unmatched level of customer engagement.”

“Blueshift CDP and OSG o360™ combination complements and extends the marketing automation ecosystem of integrations and comes after extensive experience of having deployed marketing solutions across industry verticals such as retail, financial services, and healthcare,” added Dr. R. Sukumar, Chairman and CEO, OSG Analytics. “We’re passionate about our customers and obsessed with data-driven problem-solving to make products smarter and customer experiences better, by constantly innovating with our customers and partners. This technology partnership is a huge step in that direction.”

About Blueshift

San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.

The company is backed by leading venture capital investors, including Fort Ross Ventures, Avatar Growth Capital, SoftBank Ventures Asia, Storm Venture Partners, and Nexus Venture Partners.

For more information, visit blueshift.com

About OSG Analytics

OSG is headquartered in Newtown, Pennsylvania with offices in Manchester, Bengaluru and Dubai. OSG is a global technology and analytics provider that delivers outcomes on customer engagement to Fortune 500 clients with the help of leading analytical technologies and world-class global resources. OSG uniquely combines historical data with future needs of patients, physicians, consumers or customers of our clients by going beyond the “who” and the “what” and understanding the “how” and “why” behind their decision-making. OSG focuses on the 3E’s- Behavioral Expectations, Superior Experiences, Guaranteed Engagement- to help drive growth through customer centricity.

OSG is a recognized thought leader in the industry and our work has been published in leading magazines and journals, such as Forbes, HBR, JMR and Chief Marketer. OSG has multiple clients leveraging data and analytics across 75 countries utilizing their ASEMAP™ software and includes global multi-billion leading brands.

For more information, visit osganalytics.com