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Pharma and Healthcare

Patient-Centered Care: The Focus for the Future of Healthcare

By Akhila Sriram on June 11, 2021

Healthcare has undergone a forced digital transformation over the past year due to the global pandemic. During this shift to digital platforms for patients and physicians around the world, the gradual shift in the world of healthcare towards patient-centered care was able to be applied to digital platforms. When it comes to the digital platforms and electronic medical record (EMR) systems gaining traction around the world, these avenues for patient-physician communication make the healthcare experience more personalized to the patient’s needs. But now that vaccines and a reduction in COVID cases has made regular check-ups and care more possible, healthcare organizations need to figure out the best balance between the past year’s patient-specific urgency and the future’s patient-centered care and planning.


Use of Digital Platforms for Patient-Centered Care

Patient portal apps are designed to contain the individual patient’s medical record information and provide an easy means of communication between a patient and their general physician or entire care team. On the physician side, EMRs can carry over and highlight notes and important health indicators for patients, so that the physician knows what to focus on during their consult while also having access to any notes about how their patient received care from other physicians and locations.


Healthcare On-Demand for Patients

In order for patients to get the care they need, they need the means for getting feedback and time with their care team in order to best track their health outcomes. According to DMN3, 77% of consumers are going online to obtain medical information and to book medical appointments. This ease of access to what previously required multiple phone calls and a scheduling staff shows the power of the digital transformation shift for healthcare. And as physicians can slowly pick up their cadence of regular check-ups and tests for patients as preventative care measures, using the digital means to access and remind patients and physicians alike about care and scheduling needs.

Meaningful Use and Demonstrating Outcomes

A huge push for healthcare organizations towards adopting and using EMRs in their practices are the US and other international legislation around healthcare, pushing healthcare organizations to shift towards improving patient outcomes proactively. With Meaningful Use and the Centers of Medicaid and Medicare Services in the US handling funding for many organizations that can prove improved patient outcomes due to strategic and proactive healthcare services, the use of EMRs, to target and track patients to ensure they’re getting the right care, has become more vital.


Our Patient-Centered Solution

At OSG, customer centricity is at the heart of our values and mission. When it comes to healthcare, patients and physicians alike are the customers, and gathering data from both these groups as well as any other stakeholders is crucial for businesses operating in healthcare. Our solution PatientX360 is designed for all aspects of healthcare, to make product and service development, positioning, and delivery more strategic and effective. To deliver the best results, healthcare organizations and companies need to understand the motivations behind their audiences and stakeholders to meet the current and future needs. Our solutions, backed by AI/ML technology, will help them gather and analyze the necessary information for that purpose. And by supporting the business outcomes for healthcare organizations, we will be supporting their patients and improving their health outcomes in the long run.