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Consumer Packaged Goods (CPG)

Case Study: Thirsty for Data

OSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth.

A leading CPG company was facing significant market challenges in the form of increased competition and limited shelf space. OSG was tasked with identifying the drivers of consumer jobs and their choices using Dynamo, our AI-driven big data analytics platform, and continuous social listening to come up with the right product marketing strategy, promotions, and messaging framework. The client successfully redesigned packaging, communication and pricing, and promotions. By demonstrating the size and value for the premium buyer, the company prevented the loss of shelf space to a store brand.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.