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Consumer Packaged Goods (CPG)

Case Study: Thirsty for Data

OSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth.

A leading CPG company was facing significant market challenges in the form of increased competition and limited shelf space. OSG was tasked with identifying the drivers of consumer jobs and their choices using our AI-driven big data analytics platform and continuous social listening to come up with the right product marketing strategy, promotions, and messaging framework. The client successfully redesigned packaging, communication and pricing, and promotions. By demonstrating the size and value for the premium buyer, the company prevented the loss of shelf space to a store brand.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.