Consumer Packaged Goods (CPG)Case Study: Bright Future in Skin CareHow OSG helped a leading CPG company build a pipeline of new products in existing and new markets, by providing a deep understanding of their consumers’ needs, gaps, motivational triggers, and behaviors of their target segment, Segment X, to drive global growth objectives through successful innovation launches.The client wanted to understand how the key target segment, SegmentX, goes about choosing their facial skincare products, and what new innovations would help increase their adoption. OSG helped understand the customer segment, their behavioral drivers, preferences, and defined a global innovation strategy for the client using primary data and our AI-driven, big-data analytics platform OSG Dynamo. Our client lead described OSG’s work as creating an“embarrassment of riches” for them.Download Case Study - Creating an Innovation Pipeline by Understanding Consumer Needs Gap for Facial Skin Care SegmentCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
