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Consumer Packaged Goods (CPG)

Case Study: Bright Future in Skin Care

How OSG helped a leading CPG company build a pipeline of new products in existing and new markets, by providing a deep understanding of their consumers’ needs, gaps, motivational triggers, and behaviors of their target segment, Segment X, to drive global growth objectives through successful innovation launches.

The client wanted to understand how the key target segment, SegmentX, goes about choosing their facial skincare products, and what new innovations would help increase their adoption. OSG helped understand the customer segment, their behavioral drivers, preferences, and defined a global innovation strategy for the client using primary data and our
AI-driven, big-data analytics platform OSG Dynamo. Our client lead described OSG’s work as creating an“embarrassment of riches” for them.

Check out more of our case studies:

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Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.