Skip to main content
Retail

Case Study: Drive Customer Retention

Our client has hundreds of stores across the country, with more than 20 million transactions completed per year. They enjoy over 30% market share, but their goal was to penetrate higher-end transactions and share of wallet. They had been experiencing a decline in per-store revenue and identified customer retention as a major contributing issue. OSG deployed deep machine learning and powerful behavioral analytics, which accelerated and industrialized analytics as well as actionable insights for their national network.

Real-time analytics now allow for seamless drill-down to franchisee and store-level performance, enabling dynamic benchmarking of performance and customer experience. The client has seen a 1% improvement in customer experience, resulting in $100M in incremental revenues.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.