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Pharma and Healthcare

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.

Our client wanted to understand which customers add long-term value to the business, versus those that destroy value. We employed our AI-driven big data & analytics platform Dynamo, which was used for segmentation, customer lifetime valuation, and risk management. We started by building a unified data set and analyzed that to create segments and arrive at customer lifetime value. Finally, we created a predictive scoring model for the different segments to drive marketing strategy for every segment. This increased customer engagement and increased profitability.

Check out more of our case studies:

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.