Pharma and HealthcareCase Study: Optimizing Healthcare CostsHow OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.Our client wanted to understand which customers add long-term value to the business, versus those that destroy value. We employed our AI-driven big data & analytics platform Dynamo, which was used for segmentation, customer lifetime valuation, and risk management. We started by building a unified data set and analyzed that to create segments and arrive at customer lifetime value. Finally, we created a predictive scoring model for the different segments to drive marketing strategy for every segment. This increased customer engagement and increased profitability.Health Insurance - Customer Segmentation, Risk Modeling, and Portfolio Management for a Global Health InsurerCheck out more of our case studies:Case Study: Personalized Marketing at ScaleHow OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.Read moreCase Study: Optimizing Healthcare CostsHow OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.Read more
