Skip to main content

Case Study: Convenient Customer Segments

How OSG helped a convenience store chain understand the needs and behaviors of its most important customers, thereby implementing segment-specific strategies for growth.

Our client, a convenience store chain in the US, wanted to understand the drivers behind their consumers’ choices, as well as identify their unmet needs. They tasked OSG with a customer segmentation exercise to delve deep into the needs, behaviors, and buying patterns of each segment. Using OSG’s proprietary AI-driven big data analytics platform, we conducted online surveys in six states in the USA and identified eight key consumer segments. Detailed profiling was done for each segment, and opportunities for future growth were identified.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.