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Industry Insights

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Our customer, an online streaming service, wanted to build their audience, by understanding the current users’ needs and how to satisfy needs for potential subscribers. By breaking down their current and potential audiences into needs-based segments, through the implementation of OSG o360™, we were able to achieve milestone growth for their subscription platform. Through targeted programming and pricing, they strategized whitespace growth and were able to achieve projected audience metrics.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.