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Retail

Case Study: Road to Future Product Strategy

How OSG helped one of the largest online retailers of automobiles and parts with the segmentation of its existing userbase to improve customer acquisition and retention and increase the profitability through new product/feature launches.

Our client, an online portal for the purchase of automobiles, auto parts, and accessories, wanted to understand how it can segment its customers to identify product features that are important to each of the segments. This would form the base for the client’s future marketing strategy. They hoped to identify opportunities for growth through new product launches, thereby increasing revenues. Using OSG Dynamo, our AI-driven big data analytics platform, we identified five customer segments and assessed which features were critical for each segment. We then analyzed the client’s performance on each of these desired features, uncovering opportunities for improvement, that led to an increase in the volume and number of transactions.

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