RetailCase Study: Road to Future Product StrategyHow OSG helped one of the largest online retailers of automobiles and parts with the segmentation of its existing userbase to improve customer acquisition and retention and increase the profitability through new product/feature launches.Our client, an online portal for the purchase of automobiles, auto parts, and accessories, wanted to understand how it can segment its customers to identify product features that are important to each of the segments. This would form the base for the client’s future marketing strategy. They hoped to identify opportunities for growth through new product launches, thereby increasing revenues. Using OSG Dynamo, our AI-driven big data analytics platform, we identified five customer segments and assessed which features were critical for each segment. We then analyzed the client’s performance on each of these desired features, uncovering opportunities for improvement, that led to an increase in the volume and number of transactions.Download Case Study - Growth Strategy for Online RetailerCheck out more of our case studies:Case Study: Subscribing for Better StrategyHow OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.Read moreCase Study: Reception of Targeted MessagingHow OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.Read more
