Customer ExperienceCase Study: Reducing Cost to CustomersHow OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.Our client, a national energy company, wanted to undertake a segmentation exercise to get a better understanding of their key customers’ considerations and expectations. Using our AI-driven big data analytics platform, OSG identified five customer segments. An in-depth analysis of their economic value to the client helped in identifying opportunities for new product development, resulting in revenue growth.Download Case Study - Identifying Growth Opportunities for an American Energy CompanyCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
