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Customer Experience

Case Study: Reducing Cost to Customers

How OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.

Our client, a national energy company, wanted to undertake a segmentation exercise to get a better understanding of their key customers’ considerations and expectations. Using Dynamo, our AI-driven big data analytics platform, OSG identified five customer segments. An in-depth analysis of their economic value to the client helped in identifying opportunities for new product development, resulting in revenue growth.

Check out more of our case studies:

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.