Customer ExperienceCase Study: Reducing Cost to CustomersHow OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.Our client, a national energy company, wanted to undertake a segmentation exercise to get a better understanding of their key customers’ considerations and expectations. Using Dynamo, our AI-driven big data analytics platform, OSG identified five customer segments. An in-depth analysis of their economic value to the client helped in identifying opportunities for new product development, resulting in revenue growth.Download Case Study - Identifying Growth Opportunities for an American Energy CompanyCheck out more of our case studies:Case Study: Subscribing for Better StrategyHow OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.Read moreCase Study: Reception of Targeted MessagingHow OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.Read more
