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Customer Experience

Case Study: Reducing Cost to Customers

How OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.

Our client, a national energy company, wanted to undertake a segmentation exercise to get a better understanding of their key customers’ considerations and expectations. Using our AI-driven big data analytics platform, OSG identified five customer segments. An in-depth analysis of their economic value to the client helped in identifying opportunities for new product development, resulting in revenue growth.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.