Customer ExperienceCase Study: Reducing Cost to CustomersHow OSG used behavioral analytics to segment the client’s customers and identify opportunities for new product development to boost revenues.Our client, a national energy company, wanted to undertake a segmentation exercise to get a better understanding of their key customers’ considerations and expectations. Using Dynamo, our AI-driven big data analytics platform, OSG identified five customer segments. An in-depth analysis of their economic value to the client helped in identifying opportunities for new product development, resulting in revenue growth.Download Case Study - Identifying Growth Opportunities for an American Energy CompanyCheck out more of our case studies:Case Study: Personalized Marketing at ScaleHow OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.Read moreCase Study: Optimizing Healthcare CostsHow OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.Read more
