Skip to main content
Customer Experience

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.

Our customer, a leading hotel chain, wanted to build their brand, especially with younger audiences. By using OSG o360™, they could gather observations, both structured and unstructured, from their current and potential customers to develop messaging and communication targeted at engaging their target audiences while retaining their current customers. By segmenting by different demographic criteria, we found the message bundles that would be most compelling for their target demographics, based on their current and future unmet needs.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.