Skip to main content
Customer Experience

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.

Our customer, a leading hotel chain, wanted to build their brand, especially with younger audiences. By using OSG o360™, they could gather observations, both structured and unstructured, from their current and potential customers to develop messaging and communication targeted at engaging their target audiences while retaining their current customers. By segmenting by different demographic criteria, we found the message bundles that would be most compelling for their target demographics, based on their current and future unmet needs.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.