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Consumer Packaged Goods (CPG)

Case Study: Energizing Customer Data

How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.

Our client, a global manufacturer of energy drinks, wanted to improve their acquisition strategy for the segment that consumes their energy drink on-premise. They tasked OSG with understanding the drivers of their consumers’ choices and behaviors. Using Dynamo, OSG’s AI-driven big data analytics platform, we undertook qualitative and quantitative research to identify target consumer segments and come up with actionable, distinct value propositions to win each segment.

Check out more of our case studies:

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.