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Consumer Packaged Goods (CPG)

Case Study: Energizing Customer Data

How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.

Our client, a global manufacturer of energy drinks, wanted to improve their acquisition strategy for the segment that consumes their energy drink on-premise. They tasked OSG with understanding the drivers of their consumers’ choices and behaviors. Using Dynamo, OSG’s AI-driven big data analytics platform, we undertook qualitative and quantitative research to identify target consumer segments and come up with actionable, distinct value propositions to win each segment.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.