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Consumer Packaged Goods (CPG)

Case Study: Energizing Customer Data

How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.

Our client, a global manufacturer of energy drinks, wanted to improve their acquisition strategy for the segment that consumes their energy drink on-premise. They tasked OSG with understanding the drivers of their consumers’ choices and behaviors. Using OSG’s AI-driven big data analytics platform, we undertook qualitative and quantitative research to identify target consumer segments and come up with actionable, distinct value propositions to win each segment.

Check out more of our case studies:

Case Study: Differentiation for Biosimilars

How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

Case Study: Empowering Electrical Contractors

How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.