Consumer Packaged Goods (CPG)Case Study: Energizing Customer DataHow OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.Our client, a global manufacturer of energy drinks, wanted to improve their acquisition strategy for the segment that consumes their energy drink on-premise. They tasked OSG with understanding the drivers of their consumers’ choices and behaviors. Using Dynamo, OSG’s AI-driven big data analytics platform, we undertook qualitative and quantitative research to identify target consumer segments and come up with actionable, distinct value propositions to win each segment.Download Case Study - On-Premise Growth Strategy Identifying Customer SegmentsCheck out more of our case studies:Case Study: Personalized Marketing at ScaleHow OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.Read moreCase Study: Optimizing Healthcare CostsHow OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.Read more
