Pharma and HealthcareCase Study: Breathe Easy with Product StrategyHow OSG helped a global pharmaceutical company understand the Chronic Obstructive Pulmonary Disease (COPD) buying process so that the client could focus on specific products that appeal to the largest group of consumers and maximize profitsThe client, a global pharmaceutical company, wanted to understand the market dynamics in the treatment of COPD and assess the receptivity to COPD compounds in product development. OSG conducted a qualitative study in two phases, which helped in identifying the volume for each TPP and opportunities to increase appeal for each TPP. This exercise helped the client focus on its most important customers and hence maximize profit.Download Case Study - Optimization Regarding Client Enquiry of COPD TreatmentCheck out more of our case studies:Case Study: Subscribing for Better StrategyHow OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.Read moreCase Study: Reception of Targeted MessagingHow OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.Read more
