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Pharma and Healthcare

Case Study: Breathe Easy with Product Strategy

How OSG helped a global pharmaceutical company understand the Chronic Obstructive Pulmonary Disease (COPD) buying process so that the client could focus on specific products that appeal to the largest group of consumers and maximize profits

The client, a global pharmaceutical company, wanted to understand the market dynamics in the treatment of COPD and assess the receptivity to COPD compounds in product development. OSG conducted a qualitative study in two phases, which helped in identifying the volume for each TPP and opportunities to increase appeal for each TPP. This exercise helped the client focus on its most important customers and hence maximize profit.

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