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Medical Devices and MedTech

Case Study: New Concepts in Crowded Markets

How OSG helped a global medical devices company evaluate perceptions of a new product concept intended to be used for identifying hazardous drug contamination in pharmacies

A global medical devices company was planning on launching a new product, “System X”, which is used for identifying drug contamination levels in pharmacies. They wanted to find out the product potential of System X, identify key drivers for success, and uncover any current unmet needs that System X can provide for.

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