Skip to main content
Medical Devices and MedTech

Case Study: New Concepts in Crowded Markets

How OSG helped a global medical devices company evaluate perceptions of a new product concept intended to be used for identifying hazardous drug contamination in pharmacies

A global medical devices company was planning on launching a new product, “System X”, which is used for identifying drug contamination levels in pharmacies. They wanted to find out the product potential of System X, identify key drivers for success, and uncover any current unmet needs that System X can provide for.

Check out more of our case studies:

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.