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Pharma and Healthcare

Case Study: Does Branding Impact Sales?

How OSG helped a global pharmaceutical company evaluate and prioritize potential scientific statements intended to launch an unbranded campaign to educate physicians before the launch of Drug X.

A global pharmaceutical company and its agency of record were planning to launch an unbranded campaign to shape the opioid-Induced nausea and vomiting (OINV) treatment market for the later launch of Drug X and thus wanted to test potential scientific statements that would boost this campaign. Using Dynamo, OSG’s AI-driven big data analytics platform, OSG conducted research in the United States to prioritize messages designed to launch a campaign that educates physicians about OINV and drives them to seek more information.

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