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Consumer Packaged Goods (CPG)

Case Study: Where’s the Gap?

OSG helped a leading customer packaged goods company understand their brand awareness and exposure by tracking how customers search for their products and how they stack up against their competitors.

A leading consumer packaged goods company wanted to understand all of the paths to purchase for their styling and grooming products. They wanted to learn how their potential and current customers encountered their brands and how their messaging was perceived by potential shoppers. We used OSG o360, our consumer targeting technology, to track a consent-driven community of their current and potential customers to understand what marketing mattered to those looking for these products.

Check out more of our case studies:

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Case Study: Optimizing Healthcare Costs

How OSG helped a global health insurer segment its customers, understand their lifetime value, and predict their engagement in the future, thereby establishing a product strategy for every customer segment.