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Consumer Packaged Goods (CPG)

Case Study: Where’s the Gap?

OSG helped a leading customer packaged goods company understand their brand awareness and exposure by tracking how customers search for their products and how they stack up against their competitors.

A leading consumer packaged goods company wanted to understand all of the paths to purchase for their styling and grooming products. They wanted to learn how their potential and current customers encountered their brands and how their messaging was perceived by potential shoppers. We used OSG o360, our consumer targeting technology, to track a consent-driven community of their current and potential customers to understand what marketing mattered to those looking for these products.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

How OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.

Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.