Consumer Packaged Goods (CPG)Case Study: Where’s the Gap?OSG helped a leading customer packaged goods company understand their brand awareness and exposure by tracking how customers search for their products and how they stack up against their competitors.A leading consumer packaged goods company wanted to understand all of the paths to purchase for their styling and grooming products. They wanted to learn how their potential and current customers encountered their brands and how their messaging was perceived by potential shoppers. We used OSG o360, our consumer targeting technology, to track a consent-driven community of their current and potential customers to understand what marketing mattered to those looking for these products.Download Case Study - Understanding Brand Exposure by Following the Customer JourneyCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
