Pharma and HealthcareCase Study: Personalized Marketing at ScaleHow OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.Our client wanted to study the impact of targeted messaging for a specific patient group on overall prescribing – would messaging for one patient group lead to broad prescribing across patient groups or just for that one group? Through research carried out using our AI-driven big data analytics platform, OSG demonstrated that growth would be seen across patient groups, even if the messaging was focused on only one.Download Case Study - Understanding the Impact of Targeted Messaging on Potential in the Broader MarketCheck out more of our case studies:Case Study: Differentiation for BiosimilarsHow OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.Read moreCase Study: Empowering Electrical ContractorsHow OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.Read more
