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Pharma and Healthcare

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Our client wanted to study the impact of targeted messaging for a specific patient group on overall prescribing – would messaging for one patient group lead to broad prescribing across patient groups or just for that one group? Through research carried out using our AIdriven big data analytics platform Dynamo, OSG demonstrated that growth would be seen across patient groups, even if the messaging was focused on only one.

Check out more of our case studies:

Case Study: Subscribing for Better Strategy

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Case Study: Reception of Targeted Messaging

How OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.