Pharma and HealthcareCase Study: Personalized Marketing at ScaleHow OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.Our client wanted to study the impact of targeted messaging for a specific patient group on overall prescribing – would messaging for one patient group lead to broad prescribing across patient groups or just for that one group? Through research carried out using our AIdriven big data analytics platform Dynamo, OSG demonstrated that growth would be seen across patient groups, even if the messaging was focused on only one.Download Case Study - Understanding the Impact of Targeted Messaging on Potential in the Broader MarketCheck out more of our case studies:Case Study: Subscribing for Better StrategyHow OSG helped a streaming subscription service strategize its pricing and content to reach a wider audience base through targeted needs-based actions.Read moreCase Study: Reception of Targeted MessagingHow OSG helped a global hotel chain reach target audiences through its messaging strategy, to maintain and build their customer base.Read more
