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Pharma and Healthcare

Case Study: Personalized Marketing at Scale

How OSG helped a global pharmaceutical company carve out its messaging strategy for targeted impact without sacrificing reach.

Our client wanted to study the impact of targeted messaging for a specific patient group on overall prescribing – would messaging for one patient group lead to broad prescribing across patient groups or just for that one group? Through research carried out using our AI-driven big data analytics platform, OSG demonstrated that growth would be seen across patient groups, even if the messaging was focused on only one.

Check out more of our case studies:

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How OSG’s technology helped a pharma company stand out in their first foray into an already crowded category of biosimilar products, through stakeholder understanding and position and reputation management.

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How OSG helped a global specialist in energy management and automation build a measurement infrastructure to better engage with customers to impact acquisition and purchases.