TAKE A LOOK INSIDE OSG AnalyticsManage Business KPIs and improve outcomes in real-time.OSG Analytics is our Artificial intelligence and Machine Learning (AI/ML) based big data analytics platform that utilizes proprietary data & technology to provide unmatched insights and actioned outcomes. We achieve this through channeling cutting-edge technology and a strong data science team to improve business outcomes.The Strength of OSG AnalyticsFrom Data to SalesIngest information from structured & unstructured data sources alike, to harness real-time data and dashboards in our secure infrastructure.Predicting and Personalizing with AI/MLDescriptive, prescriptive, predictive, behavioral & cognitive analytics using data modeling & technology to uncover actionable insights.Engaging and Nudging Customers’ BehaviorActionable insights leveraged to execute & drive real-time strategic interventions and nudges for better business outcomes.Make your data work for you.Your journey to dynamic, customer-centric growth starts here.Request a Demo Applications of OSG Analytics Customer Experience & ManagementUnderstand what matters to customers to optimize Customer Lifetime ValueDesign loyalty programs and retention strategies using behavioral analyticsCross-sell and up-sell effectively by personalizing to customer needs Marketing & CommunicationsBehavioral & cognitive analytics to develop actionable segmentation and guide innovationsOptimize messaging and marketing to engage customersUnderstand brand equity and its importancePricing strategies for easy adoption and repeat purchases OperationsRisk and fraud analysis to reduce costBehavioral analytics for pricing and margin analysisSalesforce design and management to drive efficiencyDemand forecasting using behavioral analyticsOptimize your marketing spend and channel mixRelated Resources:Blog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic Sustainability for BusinessesWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreBlog / Apr 11 2022A Conversation with Arvind Vij, Our COO and General CounselTell us about your roles at OSG, as both COO and General Counsel. The specific responsibilities are split between the two roles: As COO, I speak on a regular basis with Sukumar, our CEO, and the rest of our management team and independently to prospective investors and potential partners for the company. I also manage […]Read moreGET IN TOUCHOSG Analytics can help your business today!