MarketingFrom positioning to messaging to content strategy, we’ve got you coveredRequest a DemoWhat Do You Want to Accomplish?Innovate brand messaging to reach new customersGauge what messages resonate with customersOptimize physical and digital media buyAre you looking for a more effective market segmentation solution? Do you need to find a marketing attribution platform or process to understand the effectiveness of your marketing and messaging on different channels? Do you need to better understand your brand equity or brand value?Our technology platform uses a unique and extremely powerful behavioral analytics technology, ASEMAP™, which enables a deep understanding of customers and their motivations which can be used to segment them in a way that is more powerful than any other methodologies and can be used to predict and model future customer behavior. Our ASEMAP™-based research and analysis have been used by Fortune 500 companies to support go-to-market strategy, develop value propositions, test new brand messaging, improve relevance, and build a stronger customer base.Ready to start? Talk to an expert today.Marketing with OSG: Key BenefitsTest messages on a community of customersWe build communities of customers for gathering data and testing messaging in real-time, to better personalize messaging at scale based on the community response.Go beyond raw customer data to the choices behind itBy understanding the “how” and “why” behind the customer data, your business can understand the “how” and “why” when marketing is successful or not, improving your data insights.More effective media buy for all channelsTo make sure you’re spending your advertising money wisely, see which channels are most impactful with your audience to make better use of your spending on marketing buy and plans.In marketing, understanding your audience is vital.From customer segmentation, to omnichannel consumer targeting, our technology can help you find and target key audience groups for your business, effectively and efficiently, to wisely spend your marketing spend.Request a DemoRelated Resources:Blog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic SustainabilityWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreBlog / Mar 10 2022AI Governance Framework and the Role of Primary ResearchThe adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]Read moreWant to grow your company the intelligent way? We can help.Contact our team today to understand how OSG’s technology and analytics can work for your business today.Contact Us
