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Customer Experience

Customer Segmentation Does Not Work! What is Wrong With It?

By OSG Team on June 2, 2017

Case Studies: Competitive Psoriasis Market in Pharma

Review of new biologic product for moderate-to-severe plaque psoriasis
Overview of the crowded therapeutic area with many established biologics
Discussion of Client who was seeking an effective way to enter and establish their product in this crowded market

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