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Customer Experience

Customer Segmentation Does Not Work! What is Wrong With It?

By OSG Team on June 2, 2017


Case Studies: Competitive Psoriasis Market in Pharma

  • Review of new biologic product for moderate-to-severe plaque psoriasis
  • Overview of the crowded therapeutic area with many established biologics
  • Discussion of Client who was seeking an effective way to enter and establish their product in this crowded market