Developing Successful Innovations: A Case Study for Collaborative Discipline in Creativity

Discussion points:

1. How to understand end-user unmet needs, and define clear problem statements to be solved
2. How to generate solutions to unmet user needs and new opportunities for innovation
3. How to validate with end-users and customers, reduce go-to-market risks, and increase business success potential

Your Host:

• Dr R Sukumar – CEO, OSG
• Mathieu Turpault – Managing Partner & Director, Design, Bresslergroup