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Industry Insights

Rebirth of a Brand: How to stand out in a crowded, mature, and slow growing market

By OSG Team on June 9, 2017


Case Studies: A Leading CPG company was facing significant challenges. OSG helped to understand why the client’s brand equity struggled during economic change.

  1. Focus on increasing competition, limited shelf life
  2. Increasing reliance on promotions
  3. New “enhanced’ products