Industry Insights
Product and Brand Portfolio: Balance Customer Value Propositions and Pricing Strategies
By OSG Team on January 18, 2018
Case Study: Two Fundamental Concepts That Are Important to Understanding Pricing Strategy
- Price Elasticity of Demand – The higher something is priced, the fewer people will buy it/the less of it they will buy
- Value Creation and Capture is a simple framework to understand the impact of a price point to both our client and their customers
Your Hosts:
- Dr R Sukumar – CEO, OSG
- David Levine – Director, Client Engagement Life Sciences and Healthcare, OSG OSG