Product and Brand Portfolio: Balance Customer Value Propositions and Pricing Strategies

Case Study: Two Fundamental Concepts That Are Important to Understanding Pricing Strategy

1. Price Elasticity of Demand – The higher something is priced, the fewer people will buy it/the less of it they will buy
2. Value Creation and Capture is a simple framework to understand the impact of a price point to both our client and their customers

Your Hosts:

• Dr R Sukumar –  CEO, OSG
• David Levine – Director, Client Engagement Life Sciences and Healthcare, OSG OSG