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Industry Insights

Product and Brand Portfolio: Balance Customer Value Propositions and Pricing Strategies

By OSG Team on January 18, 2018


Case Study: Two Fundamental Concepts That Are Important to Understanding Pricing Strategy

  1. Price Elasticity of Demand – The higher something is priced, the fewer people will buy it/the less of it they will buy
  2. Value Creation and Capture is a simple framework to understand the impact of a price point to both our client and their customers


Your Hosts:

  • Dr R Sukumar –  CEO, OSG
  • David Levine – Director, Client Engagement Life Sciences and Healthcare, OSG OSG