Subscribe Industry InsightsWho is the Customer? Navigating Sales and Strategy in MedTech By OSG Team on October 12, 2022This is the second part of our series on the application and use of advanced technology in the medical device sector.In this webinar, we’ll dive into how building customer strategy can vary widely across the medical device sector. Whether the devices are being developed for use and purchase by patients, their families, their physicians, their care teams, or the administrators of health facilities, MedTech companies have their work cut out for them in understanding who to market their products to. We’ve gathered leaders from different areas of medical device design and production to share their insights for building effective customer-centric strategies.Speaker bios:Ronak ChawlaRonak Chawla is the global marketing leader for digital health in the Acute Therapies reported business unit at Baxter. He and his team support a business dedicated to providing patients with continuous renal replacement (CRRT) and other organ support therapies. Prior to Baxter, Ronak worked at Abbott supporting the development of diagnostic testing assays and informatics solutions, including those used in the covid-19 pandemic. Before Baxter, Ronak held roles at Becton Dickinson (BD) and a startup company focused on preventing cardiac-associated acute-kidney injury. Ronak has two master’s degrees from Johns Hopkins University, a bachelor’s degree from Rutgers University, and is currently pursuing an executive MBA at the Wharton School at The University of Pennsylvania. In his free time, Ronak enjoys playing recreational basketball, golfing, and working out (all as time allows).Tanmay MishraTanmay is a Senior Director for Strategy & Product Management at NeuroPace where he leads the upstream marketing team. Tanmay was previously at Varian Medical Systems, where, as a Director, he led the Global Strategic Marketing team, primarily responsible for portfolio management and customer insights development. He also led the Clinac portfolio of radiation therapy machines as Director of Product Management in his previous role. Prior to Varian, Tanmay spent time in various positions of marketing and engineering leadership at Becton Dickinson, Abbott Vascular (EValve), and Medtronic Spine (Kyphon). Tanmay has an MBA from the Wharton School, a Master of Science from Stanford University, and a Bachelor’s in Mechanical & Automation Engineering from Indraprastha University (New Delhi). In his free time, Tanmay enjoys gardening, flying single-engine airplanes, and hiking.Cory NordstromCory Nordstrom is a VP of MedTech Client Solutions and Business Development at Optimal Strategix Group. Prior to OSG, Cory worked at Veeva Systems, as a global account executive for their industry cloud solutions, providing data, software, services, and an extensive ecosystem of partners to support the most critical functions from R&D through commercial that are specifically designed for Medical Device and Diagnostic companies. Before Veeva Systems, Cory was a territory manager at Axonics Modulation Technologies, Inc. and Medtronic. While at Medtronic, he earned a Master of Science in Applied Analytics from Columbia University. Before his professional career, Cory served in the US Air Force as a Healthcare Administrator for 6 years, following earning his MBA and BS in Business Management from Liberty University. In his free time, Cory enjoys trail running, golfing, and spending time with his family at his home near St Paul, MN.