White Paper: Evolution of the Retail Store

The only constant in retail is change. Retail outlets open and close. Entrepreneurs experiment with smaller and bigger store formats. Innovations are tested on e-commerce platforms to increase sales, customers, and brand value. Supply chains are modernized in the hope of becoming more efficient. Inventory management and optimization are everyday battles brands aim to tackle.

However, these are all minor changes in the grand scheme of retail plans. If we were to look at the evolution of the retail store over decades, there are three major instances that come to mind. Each of these occasions was transformative enough to change the face of retail in its time.

This whitepaper’s aim is to focus on today’s omnichannel, technology-driven world and how personalization has the capability to do wonders for your business. It also hopes to provide platforms and tools that can support your personalization journey and enable you to become a top contender in the retail playground. Without further ado, let’s address the evolution of the retail store over the last few decades.