Industry InsightsWhite Paper: The Triple Threat for Marketing and Insights in 2023In this whitepaper, we tackle the top concerns for teams who work in marketing and insights in 2023. The scale, pace, and fidelity for handling and analyzing data are crucial for making sure these teams are getting actionable insights for making more effective business decisions.Introduction: With the average customer insights and market research project taking 6-12 weeks to complete, the economies of scale challenge between speed and data quality have always been present for Marketing & Insights leaders. Given the current macroeconomic climate, the pressure to accelerate that timeline, without sacrificing quality, is high. Additionally, a fact-based or data-based approach is the key to any successful marketing operating system to deliver predictively accurate growth and hard-cost savings.Download White Paper - The Triple Threat for Marketing and Insights in 2023Check out more of our whitepapers:White Paper: The Triple Threat for Marketing and Insights in 2023In this whitepaper, we tackle the top concerns for teams who work in marketing and insights in 2023. The scale, pace, and fidelity for handling and analyzing data are crucial for making sure these teams are getting actionable insights for making more effective business decisions.Read moreWhite Paper: Navigating the Risks of Digital Innovation in the Medical Technology IndustryIn this whitepaper, we share the best practices and questions to dig into when deciding how and when your company needs to go through the process of digital innovation. MedTech companies making this shift need to know how their ROI will pan out, in the long run, to build strategies and make decisions in the short term.Read more
