OSG'S METHOD FOR MEDTECH:Build technology for the future of healthcareRequest a DemoWHAT DO YOU WANT TO ACCOMPLISH?Guide the development of a new productFind the best price point for maximum salesIdentify & reach new customer segmentsOSG’s experience in the MedTech space, coupled with our AI/ML-driven technology for behavioral analytics has helped our clients unlock growth. A major medical device and diagnostic client achieved double-digit growth by expanding into an untapped market segment. The maker of a new surgical device was able to launch at a higher price point and gained higher-than-expected sales. These are just a handful of the outcomes that OSG drives for MedTech innovators, service providers, and care professionals.40%We have achieved a reduction in our client’s sales cycle by nearly half and an increase in their average purchase volume by nearly 40%.Ready to start? Talk to an expert today.Medtech with OSG: Key BenefitsIdentify innovation opportunitiesOSG’s ASEMAP™ technology details current and future unmet needs, so you can develop meaningful solutions that better serve healthcare providers and patients, and direct your company’s efforts toward the best growth opportunities.Understand your value propositionWhen we analyze each customer individually, the full benefits of new medical technology come into view; know WHY innovation is meaningful to your most receptive customers, what barriers exist for potential customers, and how to expand a product’s reach.Rapid, cost-effective customer feedbackOur platform gives you access to a panel of healthcare professionals or patients with continuous insight through real-time dashboards. See the patient or healthcare worker’s journey, to rapidly test iterations more effectively and at a lower cost.In MedTech, anticipating what the healthcare system needs is key.Our decade of expertise in the industry, combined with our customer-centric tech, has delivered double-digit growth for our medical device and diagnostic clients.Request a DemoRecent WebinarWho is the Customer? Navigating Sales and Strategy in MedTechThis is the second part of our series on the application and use of advanced technology in the medical device sector.In this webinar, we’ll dive into how building customer strategy can vary widely across the medical device sector. Whether the devices are being developed for use and purchase by patients, their families, their physicians, their care teams, or the administrators of health facilities, MedTech companies have their work cut out for them in understanding who to market their products to. We’ve gathered leaders from different areas of medical device design and production to share their insights for building effective customer-centric strategies.Watch the Webinar hereRelated Resources:Blog / Jun 11 2021Patient-Centered Care: The Focus for the Future of HealthcareHealthcare has undergone a forced digital transformation over the past year due to the global pandemic. During this shift to digital platforms for patients and physicians around the world, the gradual shift in the world of healthcare towards patient-centered care was able to be applied to digital platforms. When it comes to the digital platforms […]Read moreBlog / Jun 11 2021The Importance of Digital Transformation in the MedTech IndustryDigital transformation, happening in many industries these days, is the shift to integrating technology into the previous regular operations of that sector. From the name itself, it seems as though the MedTech industry has already been digitally transformed, because devices and technology are front and center in the industry. Contrary to that, there are still […]Read moreBlog / Sep 27 2021Patient Journey: 4 Key Aspects to Telling Healthcare StoriesAs seen in stories since the dawn of time, a character’s journey is never a simple or linear endeavor. A journey comes along with characters, obstacles, and key events that can twist and change the route. The path may look straightforward, especially to observers, but it seldom truly is a linear path. Nowhere is this complexity […]Read moreBlog / Jan 4 2022How is Employee Experience Changing in 2022?Read moreBlog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic SustainabilityWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreWant to grow your company the intelligent way? We can help.Contact our team today to understand how OSG’s technology and analytics can work for your business today.Contact Us
