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Blog / Jun 8 2022

Customer Lifetime Value – Is that all we’ve got?

Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]

Blog / Apr 19 2022

Green Strategy: 3 Key Aspects of Strategic Sustainability

When it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]

Blog / Mar 10 2022

AI Governance Framework and the Role of Primary Research

The adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]

Blog / Mar 10 2022

Zero Party Data: Answering 6 Common Questions on the Tech Buzzword

What is Zero Party Data? We’ve previously written about the transition away from third-party cookies and what that means for technology companies and the businesses that needed that data. We also dug into the differences between first, second, and third-party cookies and how they all contribute to the larger field of customer experience management. Now […]

Blog / Feb 25 2022

The OSG Approach to NPS®, Net Promoter Score: OSG o360™ for CX

At OSG Analytics (OSG), we hear from our clients that they are excited to dive into NPS®, or “Net Promoter score,” so that they can get a tangible number, which gives them a clear picture of how they are doing with their customers. According to the Harvard Business Review, NPS “gauges how consistently a firm […]

Blog / Feb 9 2022

PatientX360 Product and Feature Update for February 2022

PatientX360 TM  is a one-stop-shop solution for multiple stakeholders including patients, healthcare practitioners, healthcare providers (Hospitals, Accountable Care Organisations (ACOs), Preferred Provider Organisations (PPOs), Health Maintenance Organisations (HMOs), group practices, Integrated Delivery Networks (IDNs), etc.), insurance companies and MedTech organizations. The PatientX360 ™ solution is a patient engagement and management platform that offers a single […]

Blog / Feb 3 2022

7 Questions You Should Have Been Asking Your Customers All Along

Customer feedback usually comes at key touchpoints along the customer journey: after a purchase is made, if a return or refund must be processed, after a shipped order arrives, etc. Using these avenues for gathering customer data and sentiment is helpful for businesses looking to understand how customers connect to their business. But businesses need […]

Blog / Jan 27 2022

Innovation in Retail: 4 Examples of Technology in Shopper Experience

The retail industry changes and grows as customer needs and interests evolve over time. By addressing the customer experience and making it more accessible and digital, businesses have seen increases in omnichannel engagement and sales. The innovation in the retail industry has been matching the need for more personalized and targeted customer experiences. From technology […]

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Product R&D

Revolutionizing your product pipeline

WHAT DO YOU WANT TO ACCOMPLISH?

Digitize all relevant data to streamline the R&D process

Fuel continuous innovation of products and brands

Plan future strategy based on customer feedback

The product R&D process is based on iterative cycles of theorizing, building, testing, and deploying. This process can easily get stuck or become repetitive without breaking out of existing and outdated processes. By starting from the core of customer data and the decision-making factors that matter to your audience, you can innovate and strategize effectively based on powerful customer data and insights.

Ready to start? Talk to an expert today.

Product R&D with OSG: Key Benefits

Streamline all stages of development

By making sure none of your data gets siloed and all data feeds into your decision-making process, your teams can make better plans based on your customers and their needs.

Future proof your decisions

Our analytics can provide insights on current customer opportunities, as well as predict future customer needs. This way, you can continue to meet and exceed your customers’ needs, now and moving forward.

Powerful data visualizations

Our real-time data dashboards can give you the visual representations you need for understanding your processes and sharing them across your teams and departments.

In product R&D, the whole pipeline of data determines the success of your business.

Making sure your data isn’t siloed into the various stages of the R&D process is vital to your business’s health and growth.

Want to grow your company the intelligent way? We can help.

Contact our team today to understand how OSG’s technology and analytics can work for your business today.