< BACK TO RESOURCES Categories Topics Thought LeadershipCase StudiesWebinarsWhite PapersConsumer Packaged Goods (CPG)RetailIndustry InsightsCustomer ExperienceMedical Devices and MedTechPharma and HealthcareFinancial ServicesGet to Know OSGTechnology and AnalyticsBlog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic SustainabilityWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreBlog / Mar 10 2022AI Governance Framework and the Role of Primary ResearchThe adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]Read moreBlog / Mar 10 2022Zero Party Data: Answering 6 Common Questions on the Tech BuzzwordWhat is Zero Party Data? We’ve previously written about the transition away from third-party cookies and what that means for technology companies and the businesses that needed that data. We also dug into the differences between first, second, and third-party cookies and how they all contribute to the larger field of customer experience management. Now […]Read moreBlog / Feb 25 2022The OSG Approach to NPS®, Net Promoter Score: OSG o360™ for CXAt OSG Analytics (OSG), we hear from our clients that they are excited to dive into NPS®, or “Net Promoter score,” so that they can get a tangible number, which gives them a clear picture of how they are doing with their customers. According to the Harvard Business Review, NPS “gauges how consistently a firm […]Read moreBlog / Feb 9 2022PatientX360 Product and Feature Update for February 2022PatientX360 TM is a one-stop-shop solution for multiple stakeholders including patients, healthcare practitioners, healthcare providers (Hospitals, Accountable Care Organisations (ACOs), Preferred Provider Organisations (PPOs), Health Maintenance Organisations (HMOs), group practices, Integrated Delivery Networks (IDNs), etc.), insurance companies and MedTech organizations. The PatientX360 ™ solution is a patient engagement and management platform that offers a single […]Read moreBlog / Feb 3 20227 Questions You Should Have Been Asking Your Customers All AlongCustomer feedback usually comes at key touchpoints along the customer journey: after a purchase is made, if a return or refund must be processed, after a shipped order arrives, etc. Using these avenues for gathering customer data and sentiment is helpful for businesses looking to understand how customers connect to their business. But businesses need […]Read moreBlog / Jan 27 2022Innovation in Retail: 4 Examples of Technology in Shopper ExperienceThe retail industry changes and grows as customer needs and interests evolve over time. By addressing the customer experience and making it more accessible and digital, businesses have seen increases in omnichannel engagement and sales. The innovation in the retail industry has been matching the need for more personalized and targeted customer experiences. From technology […]Read moreLoad moreLoading...Product R&DRevolutionizing your product pipelineRequest a DemoWHAT DO YOU WANT TO ACCOMPLISH?Digitize all relevant data to streamline the R&D processFuel continuous innovation of products and brandsPlan future strategy based on customer feedbackThe product R&D process is based on iterative cycles of theorizing, building, testing, and deploying. This process can easily get stuck or become repetitive without breaking out of existing and outdated processes. By starting from the core of customer data and the decision-making factors that matter to your audience, you can innovate and strategize effectively based on powerful customer data and insights. Ready to start? Talk to an expert today.Product R&D with OSG: Key BenefitsStreamline all stages of developmentBy making sure none of your data gets siloed and all data feeds into your decision-making process, your teams can make better plans based on your customers and their needs.Future proof your decisionsOur analytics can provide insights on current customer opportunities, as well as predict future customer needs. This way, you can continue to meet and exceed your customers’ needs, now and moving forward.Powerful data visualizationsOur real-time data dashboards can give you the visual representations you need for understanding your processes and sharing them across your teams and departments.In product R&D, the whole pipeline of data determines the success of your business.Making sure your data isn’t siloed into the various stages of the R&D process is vital to your business’s health and growth.Request a DemoRelated Resources:Blog / Jun 8 2022Customer Lifetime Value – Is that all we’ve got?Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing strategy without sufficient understanding of the revenue or cost impact of each customer is like shooting at […]Read moreBlog / Apr 19 2022Green Strategy: 3 Key Aspects of Strategic SustainabilityWhen it comes to global climate change and how businesses make an impact on the state of our world, much of the messaging consumers receive targets their individual choices. From reducing the use of plastic straws to recycling any materials they possibly can, consumers must deal with a barrage of tips for limiting their personal […]Read moreBlog / Mar 10 2022AI Governance Framework and the Role of Primary ResearchThe adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]Read moreWant to grow your company the intelligent way? We can help.Contact our team today to understand how OSG’s technology and analytics can work for your business today.Contact Us